ClearView SkinCare, a medical spa in Medicine Hat, Alberta, offers treatments for skin rejuvenation, acne scars, and laser hair removal. Like many local businesses, they wanted to improve their online presence and attract more clients.
We conducted an SEO audit with Cameron Snider, whose father owns the business, to assess their visibility.
Cameron was excited to share that their rankings had improved since our last conversation at a marketing conference in Chicago.
“We’ve recently just ranked quite a bit higher than the last time you showed us,” Cameron said. “I don’t think anything was actually done; maybe it just happened naturally.”
The Most Common SEO Question: What Do Clients Want to Know?
A simple Google search for “tempsure treatment” reveals the most frequently asked questions:
- What does it cost?
- How long does it take?
- What are the side effects?
Cameron confirmed these concerns reflect what local clients are already asking:
“The results are mainly the thing, and the price,” he explained. “We’re not trying to be super competitive with pricing, because the people that come can usually afford it.”
Answering these questions directly in blog posts, website content, and short videos would not only improve rankings but also build trust with prospective clients.
For example, Dr. Kerrie can record a one-minute video on her phone and answer any of those questions or let Cameron take the video as she answers them, similar to how she did for a welcoming video on the website homepage.
Content Strategy: Turning Visitors Into Clients
ClearView SkinCare already has strong foundational content. For instance, they’ve posted authentic before-and-after photos with eyes blacked out for privacy, which is a great start.
Here’s how they can continue building on that:
1. Show Real Results: Before-and-After Galleries
Before-and-after images remain one of the most effective trust-builders for med spas. Pairing them with short, esthetician-led videos can further boost engagement.
“Yeah, we can definitely do that,” Cameron agreed. “We still have to get more people, but we could collect some of these videos.”
ClearView SkinCare could include short videos of estheticians explaining the treatment process alongside these images to increase engagement.
For example, a video script might look like this:
“Hi, I’m Sally. When you come in for a TempSure treatment, you’ll sit comfortably in this chair. The process takes about 15–20 minutes, is painless, and requires three sessions spaced a week apart. Afterward, you can go about your day with no downtime. Pricing ranges from $2,000–$5,000, depending on the treatment area.”
2. Overcoming Privacy Concerns With Smart Video Content
Many clients hesitate to share their treatment results publicly. To work around this, ClearView SkinCare could:
- Record close-ups of treated skin while keeping client identities private.
- Use black bars to cover eyes in before-and-after images.
- Feature estheticians on camera instead of clients.
A great example is Dr. Adrienne Lara, a skin specialist who has built a loyal following by sharing her passion for skincare through videos.
Patients visit her office even when they don’t need a treatment simply because they trust her expertise and love the atmosphere she creates.
SEO Breakdown: How ClearView Can Rank Higher
1. Expand Content: More Indexed Pages = More Visibility
ClearView currently has 19 indexed pages. To compete with larger med spas, they should aim for 100+ pages. How? By:
- Creating dedicated pages for each procedure (e.g., “Laser Hair Removal Medicine Hat”).
- Writing localized content for different suburbs in Medicine Hat.
- Posting weekly blog articles about skincare tips, client success stories, and FAQs.
2. Google Analytics Insights: Where Are Clients Coming From?
Most of ClearView’s traffic comes from organic search and social media, with Facebook and Instagram being the top sources.
However, exploring their click-through rate (CTR) and keyword data reveals a major opportunity:
- 40% of clicks come from branded searches like “ClearView SkinCare.”
- For non-branded keywords, such as laser hair removal Medicine Hat, ClearView received only 7 out of 222 clicks—a clear sign they need to target these high-intent searches more aggressively.
3. Optimizing Google Business Profile (GBP)
ClearView’s Google Business Profile has 13 reviews, mostly from client videos. However, their GBP can be significantly improved by:
- Uploading more authentic photos instead of stock images.
- Encouraging clients to leave more detailed reviews about their treatments.
- Adding more client video testimonials (even simple 15-second clips).
What ClearView Is Doing Right
It’s important to note that ClearView has several strengths to build on:
- Natural ranking improvements even without ongoing SEO work.
- Strong crossover with ClearView Eye Care, giving them access to the right demographic.
- A growing library of before-and-after photos, already aligned with what clients want to see.
- Early traction on social media, with videos starting to generate engagement.
As Cameron put it:
“We mostly just need to exist for a bit of time. ClearView Eye Care already has lots of the right people who would want skincare as well.”
The ClearView SkinCare SEO Action Plan
To dominate local search rankings, ClearView should implement the following:
- Create Dedicated Service Pages – Each treatment should have its own page with FAQs, pricing, and before-and-after images.
- Use Authentic Multimedia – Replace stock photos with real client images and videos while respecting privacy.
- Optimize Google Business Profile – Regularly update with real images, video testimonials, and service details.
- Improve Mobile Usability – Since 71% of traffic comes from mobile, they must ensure their website loads fast and is easy to navigate.
- Target Low-Difficulty Keywords – Focus on easy-to-rank keywords like “hair removal service in Medicine Hat“.
Next Steps
A Quick Audit gives you a fast, expert review of your website, rankings, and Google presence, so you can see what’s working and what needs fixing right away.
Book your Quick Audit today to get practical insights you can act on immediately.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.