ClearView SkinCare: Detailed SEO Strategy to Attract Clients in Medicine Hat, Alberta

ClearView SkinCare, a medical spa in Medicine Hat, Alberta, offers treatments for skin rejuvenation, acne scars, and laser hair removal. Like many local businesses, they wanted to improve their online presence and attract more clients.

We conducted an SEO audit with Cameron Snider—whose father owns the business—to assess their visibility.

Cameron was excited to share that their rankings had improved since our last conversation at a marketing conference in Chicago.

However, he admitted they hadn’t taken any extra SEO steps. This raised a key question: How can they actively maintain and accelerate this growth?

The Most Common SEO Question: What Do Clients Want to Know?

A simple Google search for “tempsure treatment” reveals the most frequently asked questions:

• What does it cost?
• How long does it take?
• What are the side effects?

These aren’t just SEO questions—they are real concerns from potential clients. Answering them directly in blog posts, website content, and video FAQs would boost rankings and build trust with new customers.

For example, Dr. Kerrie can record a one-minute video on her phone and answer any of those questions or let Cameron take the video as she answers them, similar to how she did for a welcoming video on the website homepage.

Content Strategy: Turning Visitors Into Clients

ClearView SkinCare already has some strong content, but here’s how they can improve:

1. Show Real Results: Before-and-After Galleries

Before-and-after images are a goldmine for med spas. While they can’t be used in ads due to policy restrictions, they work exceptionally well for organic search.

ClearView SkinCare could include short videos of estheticians explaining the treatment process alongside these images to increase engagement.

For example, a video script might look like this:
“Hi, I’m Sally. When you come in for a TempSure treatment, you’ll sit comfortably in this chair. The process takes about 15–20 minutes, is painless, and requires three sessions spaced a week apart. Afterward, you can go about your day with no downtime. Pricing ranges from $2,000–$5,000 depending on the treatment area.”

2. Overcoming Privacy Concerns With Smart Video Content

Many clients hesitate to share their treatment results publicly. To work around this, ClearView SkinCare could:

• Record close-ups of treated skin while keeping client identities private.
• Use black bars to cover eyes in before-and-after images.
• Feature estheticians on camera instead of clients.

A great example is Dr. Adrienne Lara, a skin specialist who has built a loyal following by sharing her passion for skincare through videos.

Patients visit her office even when they don’t need a treatment simply because they trust her expertise and love the atmosphere she creates.

SEO Breakdown: How ClearView Can Rank Higher

3. Expand Content: More Indexed Pages = More Visibility

ClearView currently has 19 indexed pages. To compete with larger med spas, they should aim for 100+ pages. How? By:

• Creating dedicated pages for each procedure (e.g., “Laser Hair Removal Medicine Hat”).
• Writing localized content for different suburbs in Medicine Hat.
• Posting weekly blog articles about skincare tips, client success stories, and FAQs.

4. Google Analytics Insights: Where Are Clients Coming From?

Most of ClearView’s traffic comes from organic search and social media, with Facebook and Instagram being the top sources.

However, exploring their click-through rate (CTR) and keyword data reveals a major opportunity:

• 40% of clicks come from branded searches like “ClearView SkinCare.”
• For non-branded keywords, such as laser hair removal Medicine Hat, ClearView received only 7 out of 222 clicks—a clear sign they need to target these high-intent searches more aggressively.

5. Optimizing Google Business Profile (GBP)

ClearView’s Google Business Profile has 13 reviews, mostly from client videos. However, their GBP can be significantly improved by:

• Uploading more authentic photos instead of stock images.
• Encouraging clients to leave more detailed reviews about their treatments.
• Adding more client video testimonials (even simple 15-second clips).

The ClearView SkinCare SEO Action Plan

To dominate local search rankings, ClearView should implement the following:

• Create Dedicated Service Pages – Each treatment should have its own page with FAQs, pricing, and before-and-after images.
• Use Authentic Multimedia – Replace stock photos with real client images and videos while respecting privacy.
• Optimize Google Business Profile – Regularly update with real images, video testimonials, and service details.
• Improve Mobile Usability – Since 71% of traffic comes from mobile, they must ensure their website loads fast and is easy to navigate.
• Target Low-Difficulty Keywords – Focus on easy-to-rank keywords like hair removal service Medicine Hat.

Final Thoughts

SEO isn’t just about rankings—it’s about connecting with real people and answering their most pressing questions.

By implementing these strategies, ClearView SkinCare won’t just improve their online visibility—they’ll build deeper trust with potential clients, leading to more bookings and long-term growth.

If you’d like to explore your SEO and marketing in more detail, the Power Hour offers a chance to address your challenges and gain clarity on your next steps.