One Minute Video Course
Leverage the Power of Videos To Tell Your Story
If you want people to engage your business or your brand, you have to start investing in the currency of digital platforms—attention
Why One Minute Videos?
People are trading hours of their day scrolling through social media, and you have to fight for every bit of attention you can get.
The easiest way to get people’s attention is through videos, especially one-minute videos. No one is going to watch a 3-minute video if they don’t know who you are. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.
It isn’t as hard as it seems; you just have to start.
This course will teach you how to make engaging one-minute videos to generate the attention you desire for your brand or business. No one ever made a perfect one-minute video on their first try, so start now, and make plenty of them.
You can test and compare them against our Standards of Excellence, put money behind the winners, and capitalize on your most engaging videos. Before you know it, you’ll have hours of content-generating interest for your business or brand.
Read "The Power of One-minute Videos" to understand how powerful it really is.
- Introduction to one-minute videos.
- The 3 components of a WHY video.
- Why one-minute videos?
- Filming on a smartphone.
- How to add captions to your Facebook videos.
- How to overcome filming blocks.
- Introduction to Hitfilm.
- 19 Types of one-minute videos
Great Examples of One Minute Videos
What People Say About the One Minute Video Strategy
Still not convinced? Here's proof!
"Last week the famous Dennis Yu had me up on stage at VidSummit to demonstrate this style of a personal branding video.
You need to tell a story with the following prompts:
- When I was...
- I believe...
- I started…
This format has worked well for me in the past in helping me figure out the best way to tell my story. If you've been holding back, maybe this is a quick step you can follow to get a video out there and start getting some motivation and momentum around your story."
This course will teach you...
- How to make a one-minute video
- Production vs. Post-production
- Content planning
- Editing video