People are trading hours of their day scrolling through social media, and you have to fight for every bit of attention you can get.

The easiest way to get people’s attention is through videos, especially one-minute videos. No one is going to watch a 3-minute video if they don’t know who you are. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.

It isn’t as hard as it seems; you just have to start.

This course will teach you how to make engaging one-minute videos to generate the attention you desire for your brand or business. No one ever made a perfect one-minute video on their first try, so start now, and make plenty of them.

You can test and compare them against our Standards of Excellence, put money behind the winners, and capitalize on your most engaging videos. Before you know it, you’ll have hours of content-generating interest for your business or brand.

Read "The Power of One-minute Videos" to understand how powerful it really is.