The Magic of $1 a day on Twitter – Start Using This Immediately!

I’m boosting 174 tweets right now.

Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total.

Each dollar lets me reach about 300 people.

I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people).

I’m averaging 4.5% engagement and a 7 cent cost per engagement.

Conversions are trickier to track for 3 reasons:

  1. We can’t optimize to conversions– the optimizer can do engagement or clicks.
  2. Many conversions don’t show up in Twitter analytics or Google analytics — because paid drives a ton of organic, which often drops our tracking, even with UTM parameters.
  3. Twitter is notorious for being weak on referral (website) traffic– so often we drive conversations that turn into sales in the DMs. And those conversations often carry into other channels like Facebook messenger, webinars, and so forth.

That said, the Dollar a Day Strategy works as well on Twitter as it does on Facebook, since the lower quality of traffic is offset by the lower traffic.

Have you tried the Dollar a Day Strategy?

Gone are the days of complex tuning and targeting.

Now we let the algorithms do the adjusting for us, while we dump in batches of content.

That content is short snippets of text and video– organized into WHY (top of the funnel), HOW (middle of the funnel), and WHAT (bottom of the funnel) pieces.

Are you still doing it the old way with complex targeting and sales-only ads or are you taking advantage of the machine’s power?

The Dollar a Day Strategy lets you test at $1 a day and scale up to the limit of the available demand you can profitably sell to.

And it does wonders.

Here’s what HubSpot Academy has to say about this strategy:

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.