Having Good People Is Key to Your Business!

You have to be willing to allow people to do things at 80% of what you were able to do. Your business has to be able to handle things, not running at a hundred percent, but your objectives should be correct, and you need to get good people. Good people are the key. It would be best if you had …

Build Your LIGHTHOUSE and See Its Magic

We have 42,000 people in the Facebook group, digital marketing with Dennis Yu. I post jobs here and hire a bunch of people. Recently, I got a new client, Zach Reese, a roofer in Atlanta, and for that, I hired three people, including a content person, a video person, and an ads person. And they get hired by looking at …

Do Not Give Your Money to Nathan Zeal of Zeal Media

I have been friends with Michael Houg for ten years. He is a mortgage broker. He signed up for Nathan Zeal of Zeal media’s marketing plan and spent $2,100, on top of it, $300 a month of ad spend for five months. So he’s out almost $4,000, but he received no results. So he texted me, and this is what …

Have Your LIGHTHOUSE Strategy in Place for Building Brand

The point of a LIGHTHOUSE is there’s someone that is the higher authority and is better known, has a bigger audience, and has more perceived expertise in a particular area because you’re co-creating content. It confers authority on you. So their audience respects you because they already respect the person that is a LIGHTHOUSE. A LIGHTHOUSE is where you can …

Good Tiktoks Generate Authority and Leads

The videos you think aren’t good might be good, edit them, just put them out there and see. Raw food sometimes is better than cooked food. The key to TikTok and social media in building authority is; to show people what you are doing. You should not just be talking about the program to get attention. You need to have …

5 Ways to Turn Boring Attorney Websites into Entertaining Ones

If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered. My website was no exception, and I am an attorney by profession. It was the day for me when San Francisco Small Business Development Center and the Public Library sponsored Dennis Yu’s website audit training. I attended …

Use The XYZ Method for an Elevated Pitch

What’s the XYZ Method For Getting an Elevated Pitch for the 15-second video The XYZ Method is the foundation of any content that you create. Simply, it’s this: I help X, which is your target,  achieve Y which is the result, via Z, which is your technique, product or service. Here are some examples: We help business owners and service …

Zach Reece: Getting To Know the Man Behind Colony Roofers

Zach Reece is the Chief Operating Officer of Colony Roofers, a highly successful Atlanta-based roofing business serving residential and commercial clients.  Zach’s mission as an entrepreneur is two-fold. He dedicates his time both to running a highly successful roofing business and to providing financial advice and guidance to business owners and entrepreneurs.   As the Chief Operating Officer of Colony Roofers, …

How Does TikTok Fit in with Running An Agency

Let’s start with the example of Steven Hena. He and his brother, during school days, decided to open a TikTok account and make some funny videos, recording some pranks. Two such videos went viral. One was a prank he did on his brother that got 7.5 million views, and the other got 7.1 million. However, once he started posting more …

The First Component of TikTok Videos – The Opening Hook

In TikTok, we all know that the emphasis is on video posts. The opening hook is the most important part of a 15-second to one-minute video. And we’ve interviewed a ton of Tik Tokers and looked at the ones that didn’t work. So every time, it’s the hook that matters the most. So what is it that you can do …