Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
Creating Winning Documents that Drive Conversions
I wanna talk about a killer document strategy. So how do you create documents that drive conversions that are high authority, that is worthwhile, that make us look good, and make us operate more efficiently? And I’m not saying we need to be a lawyer– generate lots of documents cuz that’s kind of what they do for the sake of …
The Squash Blossom Necklace – Its Appeal and History
Introduction Western Trading Post, which holds the world record for selling the highest-priced Squash Blossom Necklace at an Auction, discusses the history and the unique appeal of this necklace. The Navajo Tribe Across the Southwest, the squash blossom necklace is recognized as one of the most significant pieces in any handmade Native American jewelry collection. In addition, it is often …
5 Key Areas to improve the efficiency of a law firm
PILMMA, during an interview with Micki Love, the President and Chief Brand Strategist of cj Advertising, discussed what should be the top five things a law firm should be paying attention to in order to improve its efficiency. Those are: 1. The conversion percentage Most firms don’t get everything they want. Even the most highly efficient firms are not getting …
PILMMA suggests a simple strategy to get more clients – Just Listen
PILMMA, during an interview with Christine Miles, Founder, and CEO of EQuipt, a training and consulting company, came up with a simple but oft-ignored strategy to get and retain clients. That is to simply listen. We commit a lot of mistakes and upset clients or potential clients by not listening to what’s being said. Unfortunately, starting with our early childhood …
5 Ways That You Can Screw Up in White Labeling
Are you thinking of doing your own white label agency or having one right now but can’t seem to be getting good partners? This episode is for you wherein Dennis tackles with Josh Wheeler from the White Label Ad Factory the five key things that screwing white label agencies: Not having a management system to deal with white label in …
3 Criteria’s when Choosing the Best Person for the Job
It’s natural for people to choose the best people to work for them but what is best meant for each person is different. Here are the top 3 criteria: The commonality in life’s journey People work with someone they feel are on the same wavelength as they are— like-minded, had similar backgrounds as they feel like they are working with …
How To Get On TV and How To Be On TV
When you get five minutes of fame when you’re on TV, how do you not look like a buffoon? How do you prepare? What are the kinds of things you can prepare in advance so that when that moment happens, you’re not caught off-guard? Get the requests Whether they’re inbound or outbound, meaning the best ones are gonna be inbound, …
I love Kosovo
The people of Kosovo know how to party!And do incredible digital marketing— because those social bonds translate into strong team results. I’m so proud of Benjamin Kolenović for pulling off a successful conference with USAID Kosovo, international speakers, and the top minds in digital marketing. He and his super talented team are making an impact on this country’s future.The average …
The Secret to Digital Marketing Success
So most people, when they go into digital, look at one channel, focus on PPC or find social media interesting or they start with the tool. They start building websites and their digital journey usually is haphazard. Because it’s just whatever their friends are working on, or they get a client and whatever that client needs, that’s the skill that …
Caleb Guilliams is the fresh face of an old industry….
Life insurance. When you hear that term, what comes to mind? Old white men, the Rotary Club, door-to-door selling, low-interest rates, stuff you don’t need. I got to spend a weekend at a mastermind put on by Caleb. Want to hear what surprised me? Unheard of just 4 years ago, he surprisingly was able to bring together the top 5 …
Quick Audit
We’re going to do an audit of Nicole Kelly who has a social media agency focused on chiropractors by looking at her website and see how does it do against our strategy assessment. You can run the same if you’re an agency owner, or if you want to help agency owners, you can do the same thing. Your website should …