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Jack Wendt and I conducted a quick audit for Coffee Tab to identify SEO improvement areas.
Coffee Tab, owned by Johnathan Tran, aims to offer a superior coffee experience and impact lives.
It’s no surprise that Coffee Tab has many reviews, as that’s typical for coffee shops.
They need to have more of them and pictures and videos.
I always look at the most recent ones because those are the ones that count more.
It’s not about the 229 reviews; it’s about how many came in the last 60 days. The lack of recent activity and lack of owner responses are missed opportunities, especially for local impact.
Coffee Tab: Backlinks Overview
From an SEO standpoint, Coffee Tab has no authority.
Ranking in Google is essentially a voting mechanism.
Based on their links, other businesses in Seattle, and their other suppliers, these are all low-quality links.
None of them are valuable.
However, the link to training “baristas at Coffee Tab” is great since it’s building expertise.
That’s what they need, and it’s coming from a site with some authority. Unfortunately, it’s passing no traffic and has no keyword rankings.
Their site scores 2 out of 100, indicating significant room for improvement. Despite being mission-driven with a strong story, the site needs lots of work.
Coffee Tab: The Keywords They Rank on
Coffee Tab ranks on 40 keywords.
Coffee Tab should aim to rank for its humanitarian programs, nonprofit work, and efforts to support challenged youth.
There’s potential to highlight stories, like the founder’s journey from being a barista to now owning multiple locations.
Currently, there isn’t much content that reflects this mission.
The focus should be more on the mission than just the coffee itself.
Competing as Seattle’s best coffee is challenging for a newer brand, but few can match Coffee Tab’s unique mission.
This is a strong differentiator, and Google will take notice of it.
They should emphasize what makes them unique.
What About Their Social Media Presence?
When I look at the social media presence, there’s very little content to work with.
Their Instagram has picture-perfect coffee-brewing shots but lacks storytelling. While there’s a video featuring the owner, it feels too polished—like an ad—and hasn’t been repurposed into articles.
The primary issue is that, as we saw with Discover Strength, more stories are needed and must be adapted for different channels, not just Instagram.
A search for Coffee Tab currently brings up mainly the website, Instagram, and Yelp, with little additional coverage beyond perhaps one article about the grand opening. There’s very limited presence otherwise.
For instance, if there’s content about classes, why not show behind-the-scenes footage of people learning and their common questions?
The testimonials on the page come across as too polished, with only a couple available. While refined testimonials are fine, the absence of regular, authentic content—such as casual cell phone videos or FaceTime chats—creates a sense of disconnect.
I get that people on Instagram want to present their best selves, but consider vlogging the mission, posting those stories, repurposing the content, and driving traffic back to your site.
From there, using the Dollar a Day strategy can target your most effective content and messages, amplifying their impact.
Unfortunately, Coffee Tab’s Google Business Profile contains little information. It’s only connected to their Instagram, but all other relevant platforms should also appear.
They need to visit blitzmetrics.com/acl to access the checklist.
Even if Jonathan is busy, he likely has young adults on his team who can watch the video guide, handle the process, and update everything correctly.
It may be a hassle at first, but it’s essential. They should use Snapchat and other platforms to interlink channels and build their digital footprint.
Once they have videos of the people we’ve discussed, they should distribute them across all platforms.
This will generate signals linking back to the main website. Coffee Tab also needs more inbound links, as its current DR2 is very low.
It’s really that straightforward.
Google’s algorithm treats social shares, reviews, and backlinks as “votes.” We aim to collect as many of these “votes” as possible from diverse channels.
When people connect with these stories, platforms like YouTube, Instagram, and Facebook can help spread the word by sharing content that resonates with people’s interests.
However, this sharing won’t happen without the initial content creation and distribution effort.
Next Steps Coffee Tab Needs to Improve Their SEO
Coffee Tab needs young adults to gather raw, cell phone-like stories. These can be turned into Instagram posts with minimal editing and no fancy cameras needed.
There’s too much production happening, so they are constipated with their content.
Most people who are doing sports, entertainment, perfume, or whatever think it has to be like Nike.
Not unless they’re actually Starbucks.
And we’ve done a ton of stuff for Starbucks and whatever, I get it, but Coffee Tab is not Starbucks.
Their angle is being a mission-driven company through coffee, so they must focus more on the mission.
Looking to boost your website’s marketing impact? Head to Power Hour for personalized guidance.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.