This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share The heart of your digital marketing engine is content production. But most of us don’t have time to produce videos, write articles, and mess with social media in general. And that’s not even counting the time …
If You Think Your Ads Don’t Work, You Need To Take A Closer Look
The following is a guest post by Scott Zimmerman, CEO of ETCHUS. I did a test on Instagram on a post for $1 / Day. The ad seemed to be low-performing at first, since it didn’t get many clicks. It was a picture of one of the cool putters we created. The ad showed this picture, and didn’t have a …
URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right
You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …
Here’s how we rapidly grew our business in 2020– and how you can do so in 2021.
The following is a guest post by Scott Zimmerman, CEO of ETCHUS. Many of us put in lots of hours every day to improve ourselves and our businesses. Whether it’s learning new processes, educating yourself on SEO, or even starting a one-minute video. We find ourselves finding people with similar interests. For most of us, we find people both on …
This is exactly how I tune campaigns for profit.
This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …
Kris Ruby’s Clubhouse Advice for Entrepreneurs
The following is a guest post by Kris Ruby, CEO of Ruby Media Group ®, a NY Public Relations, Personal Branding, Content Marketing, and Social Media Marketing Agency. Craving a Clubhouse App Invite? Keep reading… Clubhouse is the new audio-only social media app that has sparked quite the debate in recent weeks. Parts of Clubhouse are amazing. Other parts? Not so …
This is how to find and amplify your best content.
Guess what is the second most popular page on our website, with our homepage being #1? It’s an article on how to save and edit Facebook Live videos (which also works for normal ones, too). It generates almost 40 visits a day from Google searches and has been doing so for the last year: We should be looking at what …
Clubhouse has some serious value, but a few flaws.
Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context. I’m a nobody… but my name was right next to Dan …
If you’re not following MAA and demonstrating LDT, your strategy is useless.
If you haven’t heard of our 9 triangles framework and how we utilize it, here are some insights into how we plan campaigns and then show others. If you already know, this a good refresher. We use the first triangle on the business level, Optimize & Iterate, on every campaign we touch. The 3 points are Metrics, Analysis, Action, or …
Getting banned by Facebook is a nightmare
Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …
Let’s practice #RACI always
The reply rule If the question is to you, answer this thread within 24 hours. One of: done / doing+date / blocked+who / parked+owner. Another thread is not a reply. Always Reply → Two minutes. Then do the work. When communicating actively with our project stakeholders, we like to use the #RACI model, which stands for Responsible, Accountable, Consulted, and …
How to: Show Notes
Show notes are an important part of your podcast because they continue your relationship with your listeners after the show is over. Consider how this is one step in this continuous chain of processing raw content into edited, cross-posted, boosted content. Here’s some tips for writing show notes in order to entice your audience. Also include: Operating a podcast does …