Today, I want to reframe how you think about your marketing. I think this will be the key to the future of all of us. There are a couple of key messages: video is your funnel; it’s not that your funnel is made up of videos. The algorithm can push content based on how they interact, what they say, and …
Why VAs and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side …
How to create, edit, share, and boost a WHY video
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
What do you do when a client won’t respond to email and won’t use your project management system?
Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this quickly becomes a mess. We use basecamp so we have an audit trail– to prevent “he said, she said”. Our rule, that all clients …
Video Trends and Insights for 2019
What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
Why Am I Seeing a “Continuation” Thread in Basecamp?
Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread that references the original thread. If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns. Rather than wait to 100 comments in …
Age Doesn’t Matter: Why Age Restrictions on Your Facebook Page Won’t Hurt Your SEO
In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In other words, anyone under the age of 18 will not be able to view your Facebook page. Setting an age restriction is often necessary …
Why Most Small Businesses Fail on Facebook
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
Why You Are Calculating Your Conversion Incorrectly
Conversion is often thought about too simply. We go from an impression, to a click, and then a conversion. But what if that click doesn’t lead to a conversion? People are not inclined to buy after one interaction with your ad. Finding out what is going on in between the impression and conversion is not easy. Your audience could click …
OUCH: Be Careful When You Edit Audiences or This Will Happen!
by Elliot Drake I made a mistake…The good news is that you can benefit from my mistake by not doing what I did.We have hundreds of saved audiences that we use for boosting posts at Content Factory. This saves us a ton of time when we run promotions since we can select our audiences from a list, but you must …
The Art of Mentoring at Scale: Creating an Environment of Growth
Preach What You Have Practiced Imagine you’ve just turned 16 and are ready to get your license. You get your learner’s permit and are ready to get out on the road. You believe that because you passed the written test that you know all there is to know about driving. But do you really? In short, no, not until you …
How to Tie Your KILLER Content with a KILLER Strategy
Most marketers are still infatuated with the idea of the content calendar. They spend long, tedious hours researching, planning, and writing their seasonal content that is quickly outdated and that they will have to redo the following year. At Content Factory, we ditched the content calendar years ago and now create content based on what is valuable and relevant to our …