Below you'll find a list of all posts that have been tagged as “SEO”
Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went silent, proving these firms didn’t deliver. This experience led Roger to master social media and SEO on his own. In this article, we will uncover what really works and what agencies prefer to keep hidden. What …
Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
Brandt Heating & Air Conditioning runs a strong HVAC shop in Iowa City — a 4.7-star reputation and quality work — but the website earns almost no organic traffic, so Google barely sends them cooling and AC-repair calls they should already own. 9 Domain Rating — almost no link authority 4.7★ GMB rating — proof the work is real ~0 …
Daniel Joseph does the hard work most business owners avoid by running Twins Garage Door Repair in the Wisconsin and Kentucky markets. He showed up to the audit, took notes, and asked questions. We met through Tommy Mello’s Home Service Freedom group. Tommy and I have worked together for years, helping garage door companies grow. That connection is what brought …
Imagine if instead of speaking at conferences, solving problems for businesses, and teaching young adults digital marketing – I just wrote about it. Imagine if I spent 24/7 writing about how great we are… all while you never see any of it. No images, no social proof, no relationships. Just text like the one you’re reading now about how cool …
The Raw Honey Shop, owned by Tim Walker, already ranks well for “raw honey” and has grown sales for nine straight months — so this audit found the ceiling isn’t SEO. It’s storytelling and distribution, and that’s a faster lever than chasing more rankings. £165 customer lifetime value, per Shopify £57 average order size today 9 mo of steady sales …
I was recently at the Qasim Ali Shah Foundation with Muhammad Abid Ayub. While we were talking, he asked me why off-page SEO is more important than on-page SEO. Great Content Powers the Search Engine So much content is being produced, and a lot of it is good content. However, AI tools now generate articles that produce generic content that …
Being “Googleable” is what turns a content library into booked jobs. A real audit of plumber Roger Wakefield found 1,600 YouTube videos that Google barely sees — and an online store converting under 1%. Here is how any local business closes that gap. ~1,600 YouTube videos sitting unrepurposed — trusted content Google can’t read as articles <1% store conversion — …
In February, I spoke at the Affiliate World Dubai Conference, which hosted some of the biggest names in affiliate marketing and e-commerce. François Beaudry was one of them. François Beaudry, the President and Founder of VIA Communication, approached me after my presentation and asked about my perspective on the Future of SEO. I explained to him that Google’s search results …
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having laid the groundwork at Yahoo when it ruled the search landscape two and a …
