Local Service Businesses: Here’s What To Expect Working With Us

When your potential customer’s AC breaks down, when their water heater needs to be replaced, or when their lawn gets a bit too messy – you’d want them to call you so you can service them and make more money.

As a digital marketing agency, that’s our goal too, since we won’t get paid unless we’re clearly delivering an ROI in the long term.

Within 90 days, we’ll use the Content Factory to help you boost your leads and sales by combining content marketing, paid ads, SEO, and personal branding.

• Days 1–10, we set up tracking tools, audit your digital assets, and organize your top content.
• Days 11–15, we create nine one-minute videos (the “3×3” grid) to establish authority and engage your audience.
• Days 16–45, we launch and test campaigns using the Dollar-a-Day strategy, and cross-post content.
• Days 46–90, we focus on optimizing performance, scaling the winning campaigns, and refining your content to maximize results.

We’ll boost your conversions across various social media platforms and enhance your organic Google ranking. To gather data and generate leads quickly, we’ll initiate Google Ads (with a focus on local service ads) first, followed by Facebook ads about one month later.

SEO Is a Long-Term Investment

One of the most common misconceptions about digital marketing is the timeline for search engine optimization (SEO) results.

As a reminder, you can’t actually “do” SEO. What we can do is implement abundant proof that we do an excellent job in our local service area.

SEO can significantly improve your business’s visibility. However, it takes an average of 90 days to see results, as search engines need time to evaluate and rank your site.

Keep in mind that you are often competing with businesses that have been optimizing their websites for years. 

Even with high authority domains like this one linking to you, it always takes time to expand our performance on Google. Anyone promising you amazing results overnight is lying. 

When we started working with Salvatore Sciorta, I got to wear their hoodie for a presentation and even had lunch with him while he told me of common homeowner plumbing mistakes. The organic traffic and SEO for his business, Plumbing Pros LLC in Easton, PA, were almost non-existent. Even after a full month working on their website, we didn’t see much difference.

Almost 3 months later, we’ve 17xed their organic traffic by implementing site changes and giving Google time to register the changes, while continuing to build on what’s working.

If you’re looking for a miracle fix to double your organic traffic overnight, we’re not going to be a good fit.

The Quick Wins: Google PPC Ads & LSA

If you’re looking for faster results, Google Pay-Per-Click (PPC) ads and Local Services Ads (LSA) are almost always the first things we optimize to get calls in the door.

I met Anthony Hilb in Bloomington to film his 3×3 videos and worked side-by-side in his garage, filtering leads by zip code and tightening up his review process. If you’re a local service provider, there’s an excellent chance you qualify for LSA. Anthony’s Lawn Care in Indiana started receiving leads soon after completing the verification steps.

These platforms allow your business to gain instant visibility. Google PPC ads appear at the top of search results and can start driving traffic and leads as soon as your campaign goes live. With PPC, you only pay when someone clicks on your ad, making it a cost-effective approach when managed properly.

They’re easy to test because we can see what’s working and make changes fast, instead of waiting for Google to crawl backlinks.

Tracking tools like CallRail let you listen to call quality in real time. We’ve gotten our clients 10+ more quality calls a week simply by iterating on existing PPC campaigns from before we came aboard and got access to the account, meaning it’s one of the easiest levers to pull.

LSAs allow you to connect directly with potential customers in your area who are actively looking to hire. With LSAs, you only pay for verified leads—making them one of the most reliable and cost-effective ways to get your phone ringing fast.

I sat down with the Infinity Exteriors team in Wisconsin to walk through their LSA dashboard and analyze which jobs were converting best. Their ‘Google Guaranteed’ badge now appears above competitors, backed by real reviews and call tracking.

However, both PPC and LSA campaigns need ongoing management and optimization for a few weeks, so expect the first month to be a testing period.

There’s also Facebook Ads, organic video growth, and more. Once PPC and LSA are producing results, we build on that momentum using Dollar-a-Day video ads on Facebook—boosting what’s already performing.

Communication and Weekly Metrics-Analysis-Action Is How We Win

Successful marketing requires ongoing communication and collaboration between your business and our team. 

If we’ve generated 20 leads last week and 7 of them are duds, we can iterate from there. 

We have weekly MAA reports (Metrics, Analysis, Action) in our Basecamp CRM. Our goal here is to constantly iterate so we can determine what’s working and remove what isn’t.

On your end, effective communication, call handling, and customer satisfaction are essential, since all our organic and ad improvements won’t make a difference if customers can’t get hold of you or are not happy with your service.

The Same System That Helped Anthony and Sal Works for You Too

It will be easier to make more money more quickly if your business already has a reputation in your local service area. 

If you’re a local service business, you can improve your rank by following our Content Factory guidelines – with includes us flying out to film content with you.
We’ve recently published a tool that allows us to audit local service websites we think you’ll find helpful as well.