Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell:

Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google.

LSA Google only charges you for qualified calls.

Meaning that if potential customers aren’t actively searching for your service, you don’t pay.

Just like having a GMB profile helps you show up when someone is searching for your offer, LSA ads allow your ideal customers to reach you easier.

That means more calls and more customers to service.

Firstly – Google LSA ads aren’t everywhere.

They’re only available in:

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Austria
  • Belgium
  • Ireland
  • Italy
  • Netherlands
  • Spain
  • Switzerland

There are also specific regulations depending upon the country.

To name a few:

  • United States: For certain categories like locksmiths and garage door services, advanced verification is required to prevent fraud.
  • Canada: Similar to the U.S., there might be additional verification processes for specific service categories.
  • Germany, United Kingdom, and other European countries: Data protection regulations like GDPR are more stringent, impacting how customer information is handled.
  • France: Specific regulations might apply to trades like plumbing or electrical work, requiring specific certifications or qualifications.

Here are the businesses types that qualify:

Are you in one of these categories?

1. Air Duct Cleaning Service

2. Appliance Repair Service

3. Carpet Cleaner

4. Countertop Service

5. Electrician

6. Flooring Service

7. Foundation Repair Contractor

8. Garage Door Service Provider

9. House Cleaner

10. HVAC (Heating, Ventilation, and Air Conditioning) Service Provider

11. Junk Removal Provider

12. Lawn Care Provider

13. Locksmith

14. Moving Company

15. Painter

16. Pest Control Service

17. Plumber

18. Roofer

19. Siding Contractor

20. Tree Service Provider

21. Upholstery Cleaner

22. Water Damage Service Provider

23. Window Cleaner

24. Handyman

25. Home Inspector

26. Home Organizer

27. Home Stager

Automotive Services:

28. Auto Glass Service

29. Auto Service Technician

Professional Services:

30. Event Planner

31. Financial Planner

32. Real Estate Agent

33. Photographer

34. Tutor

35. Web Designer

36. Wedding Planner

37. Architect

38. Attorney

39. Computer Repair Service

40. Financial Consultant

41. Interpreter

42. Language Instructor

Personal Services:

43. Pet Care Provider

44. Pet Groomer

45. Animal Trainer

46. Dog Trainer

47. Dog Walker

48. Fitness Trainer

49. Funeral Director

50. House Sitter

Retail and Rental Services:

51. Appliance Installation Service

52. Auto Rental Service

53. Bicycle Repair Service

54. Boat Repair Shop

55. Cabinet Maker

56. Furniture Maker

Delivery and Transportation Services:

57. Courier Service

58. Limo Service

Repair Services:

59. Auto Detailing Service

60. Glass Repair Service

Construction and Home Improvement Services:

61. Deck Builder

62. Fence Contractor

63. Landscape Designer

Cleaning and Janitorial Services:

64. Dry Cleaner

65. Janitorial Service Provider

Googles LSA Categories 4
Current LSA Business Categories

Google continues to add more every year!

If you fit into any of these categories, here’s how you can get started:

Before running LSA, you need a GMB (Google My Business).

A good example is Anthony’s Lawn Care, which offers tree removal and lawn care services in Bloomington, Indiana.

Before they run LSA, they need a proper GMB (Google My Business) so they can get started.

Now, when you type in “Anthony’s Tree Removal” into Google, they show up.

image 58
Anthony’s Tree Removal GMB

Remember to setup your digital plumbing (ads tracking) before you start spending money. We have an entire course on how to do so here.

Here’s how to setup your local service ads:

Verify Your Business: Ensure your business is eligible for LSA by verifying your business information on Google My Business (GMB). This includes providing accurate business details such as name, address, and phone number. We made a guide on how to do this you can find here.

GMB Optimization: Optimize your GMB profile by adding relevant business information, such as business hours, services offered, and photos. This helps improve your visibility in local searches. Make sure the photos are relevant and actually yours, as Google prioritizes this. This is how you start ranking in the top 3 on Google My Business.

In Anthony’s case, we wanted to make sure all photos listed were from his team’s trucks.

image 59
Anthony’s Lawn Care LSA

Get Verified: Verify your GMB listing to confirm your business details and ensure your business appears on Google Maps and local search results. This part is easy, as you simply need to submit documentation of your business’ existence and answer a few security questions.

Setting Up LSA:

Access Local Service Ads: Go to the Local Service Ads website and click on “Get Started.”

Select Your Business Type: Choose the category that best describes your business from the list of eligible categories for LSA.

Set Your Service Area: Define the geographical area where you offer services. You can choose specific cities or regions where you want your ads to appear.

Create Your Profile: Enter your business information, including your business name, address, phone number, and website.

Select Your Services: Maybe you’re an HVAC company that also does electric work. Why only choose one when you can help others, too? Choose the services you offer from the list provided. You can select multiple services that your business provides.

Set Your Budget: Determine your budget for LSA. You can set a weekly budget based on the number of leads you want to receive. Initially, we recommend going with what Google offers.

Set Your Availability: Specify your business hours and when you are available to receive calls or messages from customers.

Verify Your License and Insurance: Upload copies of your license and insurance documents to verify your qualifications for the services you offer.

Review and Submit: Review your information to ensure it’s accurate, then submit your application for review by Google.

Receive Approval: Once your application is reviewed and approved by Google, your LSA campaign will be activated, and your ads will start appearing to potential customers.

The beauty of LSA is visibility of your business, without breaking the bank on expensive SEO or paid ads agencies. Remember to work on your local service pages as well – as this can directly impact your ranking through giving greater authority to Google.

We want to prove to Google that you’re a real business, doing real services, in the area you say you operate in.


And because this is such a common problem with local service businesses, we have a $200 Are You Googleable report which you can purchase now that can diagnose exactly the issues your business has online.

Parker Nathans
Parker Nathans
Parker Nathans is an entrepreneur and founder of Analytic Aim, a digital marketing agency specializing in getting more calls booked for local service businesses.