Quick Audit Course
Learn how to provide an objective assessment of a business’s performance through a Quick Audit
What Is a Quick Audit?
The Quick Audit is a grading process in which we assign a grade to a business’s online and digital presence based on specific components. We can apply the Quick Audit to local service businesses such as medical, legal, real estate, home services, and any "yellow pages" type of business that wants to rank in Google, especially Maps.
The Quick Audit objectively assesses a business’s performance since we base the score on how the business performs compared to others in the same vertical and not on arbitrary factors. For instance, the website score heavily relies on Google’s page speed insights which determine how the website appears from Google’s perspective.
The majority of the issues uncovered during an audit are similar across all clients. Through this course, you will learn to identify these issues and make recommendations for resolving them. This particular framework is called Metrics-Analysis-Action (MAA), where we show metrics, give an analysis by putting that into context from a business standpoint, and take action.
- What is a Quick Audit?
- The Quick Audit Process Part 1
- The Six Components of a Quick Audit
- Quick Snapshot Overview
- How To Create a Snapshot Report on Vendasta
- How To Save a Snapshot Report
- How To Fill the Quick Audit Template (Success Tracker)
- Quick Audit Part 1 Demonstration
- The Quick Audit Process Part 2
- The Seven Components of a Successful Quick Audit
- How to Leverage a Quick Audit To Boost Your Agency
Here are some snippets from the course
What the free course will teach you: You will learn how to conduct a Quick Audit of any local service business (medical, legal, real estate, home services, and any "yellow pages" type business that wants to rank in Google, especially Maps). This will include the tools and template we use.
What the free course won't teach you: It will not go into detail about how to use tools such as Google Analytics, Ahrefs, and Semrush. We have other courses on those topics.
Who is this for? This free course is for any individual or agency who wants to learn the techniques and strategies we use to conduct a Quick Audit.