The Quick Audit is a grading process in which we assign a grade to a business’s online and digital presence based on specific components. We can apply the Quick Audit to local service businesses such as medical, legal, real estate, home services, and any "yellow pages" type of business that wants to rank in Google, especially Maps.

The Quick Audit objectively assesses a business’s performance since we base the score on how the business performs compared to others in the same vertical and not on arbitrary factors. For instance, the website score heavily relies on Google’s page speed insights which determine how the website appears from Google’s perspective.

The majority of the issues uncovered during an audit are similar across all clients. Through this course, you will learn to identify these issues and make recommendations for resolving them. This particular framework is called Metrics-Analysis-Action (MAA), where we show metrics, give an analysis by putting that into context from a business standpoint, and take action.