People are creating content without any strategy. They face a situation where they have no business, or they are losing potential business opportunities. This can be due to their websites. There can be plenty of reasons, but today I want to discuss some quick audit strategies that can be life-saving to your website.
I will also discuss social media channels and how you can get the most out of them. Let’s start with a website.
What You Need to Focus On In A Quick Audit
- For the local site, it should be more than 20.
- For national or worldwide sites, it should be more than 50 or as high as possible.
You can check the following:
- Domain Rank,
- Keywords, and
from GTmetrics.com and semrush.com. These websites give you approximate results. So, do check these results from other websites to get the best idea.
You have to see the backlinks to your website and how much power they have. The power of a backlink is tied to the domain it comes from, so it must come from a high DR (Domain Rank) website. The domain rank is based on a logarithmic scale of base 10.
It means the website which has DR 50 is ten times more in traffic than with DR 40. So, the backlinks should come from high DR websites.
Some agencies doing SEO create backlinks from websites with a very small DR or zero DR, which is garbage and affects your website.
Remember, in backlinks, quality has high priority than quantity. Off course, we need the quantity of links, but it should be from high DR websites, which will pass more juice to your website.
Backlinks should follow your website. Links that do not follow do not pass juice to your website.
We have to check:
- How fast the website reloads?
- How does the layout look on different screens? And
- How many requests can it process at a time?
If your website has motion video, then it will load slowly. But it should not be too much slow. Let’s say it reloads in 14 to 15 seconds, the visitor will not wait that long for the website to respond, and he will leave the website. So, you have to optimize all these options.
When the website loads slowly, you don’t get more traffic, which then causes fewer conversions.
Importance of Human Touch in Website
A website should have human touch because, at the end of the day, humans do business with humans. So, an interactive video will play a good role here.
While doing a website audit, we should check what they are doing on social channels. Most companies just put content on social channels without any strategy. You have to check whether they are:
- Boosting, and
- Content repurposing.
We need to see the engagements on social media and see if they have winner content or not. If they are optimizing it, cross-posting it to different channels, and repurposing it to blogs or not?
People use URL shorteners in their social media posts and profiles.
Pro Tip: Don’t use URL shorteners unless it’s your own, that you spin and people trust you because people don’t know where things will go.
Suppose there are no likes, no shares, and nothing. So, these pages are dying unless you’re boosting them. It’s almost nothing. Someone comes here and just posts, which is not creating more impactful results.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.