Most people think building a website is the hard part. It’s not. The hard part is creating content consistently and getting it in front of people. Here’s how I do it and how you can too. Why WordPress is still the best framework WordPress is the most popular content management system on the internet. It powers 25% of all websites. …
Building Your AI Foundation That Lasts
AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
How We Fixed Marko Sipila’s Personal Brand Site
A Claude Opus 4.6 agent audited markosipila.com, found 13 critical issues killing the site’s search visibility, and fixed 10 of them in two working sessions — expanding total site content from 5,000 words to over 18,000 and connecting the site to Google Search Console for the first time. This meta-article documents exactly how the agent diagnosed and repaired Marko Sipila’s …
What Dennis Yu Learned About Brand SERPs from Jason Barnard
How two practitioners with different entry points to digital marketing arrived at the same conclusion about Knowledge Panels, entity recognition, and owning your narrative in search and AI. Dennis Yu and Jason Barnard on Kalicube Tuesdays discussing high-authority SEO for personal branding Dennis Yu — former Yahoo search engine engineer, BlitzMetrics CTO, and Facebook advertising pioneer — has appeared on …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
Gavin Lira’s Guide to Turning PR Placements Into Revenue
Gavin Lira built a system for turning press features and podcast bookings into measurable revenue. Learn his 5-step framework.
The PR Results Gavin Lira Delivered for Liquivida Prove Empathy and Execution Go Together
Gavin Lira delivered 98 podcast bookings and 39 press features for Liquivida through The Empathy Firm. See the real deliverables and results.
What Gavin Lira’s Exit Plan Reveals About Real Leadership
Gavin Lira shared an internal memo at The Empathy Firm outlining his exit plan, revealing a leadership style built on delegation and trust.
How We Used AI to Publish 10 Articles Honoring Gavin Lira in a Single Session
Behind the scenes of how BlitzMetrics published 10 articles honoring Gavin Lira in a single content production session.
Inside Gavin Lira’s Playbook: How He Systematized Podcast Booking and Book Launches
Inside the repeatable system Gavin Lira built at The Empathy Firm for booking high-profile podcast guests and launching books.
Dennis Yu and Gavin Lira on Why Niching Down and Referrals Beat Cold Outreach
Dennis Yu and Gavin Lira explain why niching down and building referral networks beats cold outreach for agency owners and service providers.

