Facebook apps still drive results if you run ads to boost them

Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …

5 reasons I defriend people on Facebook.

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes …

Have you seen the new video ad unit on Facebook?

Have you noticed videos automatically playing in your Facebook newsfeed lately? Ryan Carter from Parachute Media has, and was so excited, he shared his thoughts. Over the  past week, he counted the number of different types of content in his feed. On average, 26 out of 30 posts were videos uploaded to FB that auto-play. “Is Facebook trying something new …

Why PPC and Content Marketing are now the same: Cycle Explained

  We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …

Facebook now allows page admins to comment on reviews

This was sent to us by Kevin Evanetski of SocialYeah.com – Thanks, Kevin! Facebook recently rolled out the ability for page admins to comment on public reviews. However, as a page admin, you currently will not be notified when user replies back to you- a feature not yet implemented. For example: Facebook Page ‘Overstock Outlet’ replied to a user who left …

Is Facebook Collapsing Under Its Own Weight?

That’s what this opinion piece for Entrepreneur Magazine argues. The writer claims that because the amount of sharing is doubling every year, there is now so much information out there that people can’t cope. And Facebook’s algorithms cannot adjust. Every time someone logs into Facebook, there are an average of 1,500 pieces of content that they “could” see, were Facebook to reveal …

Have you tried exclusion targeting?

In Power Editor, you can exclude folks you DON’T want to hit. For Google PPC veterans, this is the equivalent of negative keywords. For example, if you ran a personals site, you’d bid on “dating”, but have “carbon” as a negative to not match on “carbon dating”. With Facebook, we can choose targets and exclude audiences within them.  For example, …

Research alert: Blackberry’s Facebook performance tracks with their actual performance

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Over the last few years, the US has shifted heavily towards Apple’s iOS and Google’s Android models, leaving BlackBerry struggling. However, BlackBerry has been able to become a highly popular device in Latin American and some …