This was sent to us by Kevin Evanetski of SocialYeah.com – Thanks, Kevin!
Facebook recently rolled out the ability for page admins to comment on public reviews.
However, as a page admin, you currently will not be notified when user replies back to you- a feature not yet implemented.
For example: Facebook Page ‘Overstock Outlet’ replied to a user who left a review 6 months ago. The user will immediately get a notification informing them of the reply, encouraging brand-to-consumer interaction.
For now, only the reviewer gets notified of any response, so page admins will need to be proactive in keeping up with the reviews, making sure to watch closely for anyone with a question / additional feedback, or if their friends chime in. The activity log currently does not show reviews other than when a page replies in the ALL section.
This can help page admins remember that they did leave a comment on a review, but doesn’t display an alert currently. This will likely be patched in the future, providing brands a perfect opportunity to respond to feedback, and address any potential concerns their fans may have.
Readers- Have you seen this new feature? How do you keep up with conversations even when you’re not alerted?
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at email@example.com