This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get …
Why ROR is becoming more important than ROI
“A Brand is what a business does, a Reputation is what people Remember.” Ted Rubin, author Return on Relationship I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media. With the introduction of social media platforms, businesses have long struggled to figure out what their ROI …
