Have you noticed videos automatically playing in your Facebook newsfeed lately? Ryan Carter from Parachute Media has, and was so excited, he shared his thoughts.
Over the past week, he counted the number of different types of content in his feed. On average, 26 out of 30 posts were videos uploaded to FB that auto-play.
“Is Facebook trying something new out? Seems like the average is higher in the evenings than the mornings. It’s not directly from brands but friends sharing them.”
Facebook started testing autoplay videos back in September 2013. Scroll over a video in your newsfeed and it would start playing without sound. Simply click / tap for audio.
Then in December, they rolled out an ad format to support videos.
Before this feature, photos were the king of engagement. But Facebook’s data now shows a 10% increase in likes and shares on videos since implementing auto-play.
Mind that not all brands have the means to create awesome media, and not all users will sit through playback.
They certainly caught the attention of Ryan Carter, a social media strategist in Nashville, TN:
It looks great! I watched each one of them because the first one is short and a teaser. Then you slide over and watch the next two that are recaps of last season of night shift I think. Never seen it but it grabbed my attention. Opens my eyes to new ways of telling a story on Facebook. I’ve never heard of Night Shift but I watched each video! It sucks you in, like clicking play on the next recommended video on YouTube.
Facebook is making heavy investments in mobile ads, like we saw at F8 last week.
Are you seeing increased engagement?
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.