The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads. In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule. In outdoor advertising (such as on subway trains), a company will buy all the …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …
When newsfeed posts go wrong
Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see. “Pretty awesome when you think about it,” they say. I counted the first 20 comments and every single one was negative. Jon Loomer, Facebook advertising expert, has written often about newsfeed abuse— …
Facebook raised our limit to $75k a day!
For one of our accounts. But it doesn’t mean that we’re going to spend that much more now. Sure would be a lot of airline miles or points on your favorite credit card, right? What card would you put it on and what you would like to earn?
Facebook in Brazil– how did our predictions from a few years ago turn out?
The social sphere evolves quickly, especially in the past few years. Fabio Ricotta of mestreSEO interviewed us back in 2010, and some predictions surfaced about where Facebook was heading: Fabio: Dennis, can you tell our community who you are and some background information about you? Dennis: Fabio, pleasure to join you. I am formerly of Yahoo and now the co-founder …
4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold
One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish …
Facebook can predict if you’re gay and like ice cream
Networked Insights saw declining mentions of iPhones by teens as a signal for Apple’s depressed earnings forecast What women most want is ice cream, while men want cars says social analytics firm NetBase. Facebook can predict if you’re gay or exactly where you’ll be in one year from now within 50 meters with high accuracy (Hey, do you like Spongebob and work out on Wednesday mornings …
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …
Social Media Today Webinar Today @ 9 AM
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share I’ll be in a webinar this morning at 9 AM with Social Media Today. In it, we’ll be talking about paid and organic exposure on Facebook. But before all that, to make sure you’re up to …