Social Media Today Webinar Today @ 9 AM

I’ll be in a webinar this morning at 9 AM with Social Media Today. In it, we’ll be talking about paid and organic exposure on Facebook. But before all that, to make sure you’re up to speed, there are a few stats and facts you should know:

  • Last September Facebook changed it algorithm, so users see less in their News Feeds. Because of this, reach and engagement have gone down.
  • In Hollywood, for example, the biggest film studios saw a 23% decline in user engagement and a 45% drop in reach.
  • Organic coverage is down 33% from July, while paid coverage is up 141% in November and 121% in December.
  • There is a strong positive correlation between paid impressions and engagement rates. Pages that advertise get a 373% increase in organic impressions.
  • Yet, 77% of Facebook pages aren’t running Facebook ads.
  • The more a brand spends on ads, the higher its engagement.
  • Between October and December of last year, the average CPC increased by 135% and the average CPM increased by 55%.
  • During the same period, both the social CTR and non-social CTR have declined by 56.8% and 58% respectively.

The other panelists will be:

  • Zach Magnum, VP of Social Products at Infusionsoft and Co-Founder of GroSocial.
  • Douglas Karr, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media.
  • Richard Krueger, Senior Director of Marketing at MicroStrategy.

Moderated by Paul Dunay, Global Vice President of Marketing for Maxymiser.

Don’t forget to visit our resources below.

I look forward to seeing you at the webinar!

– Dennis



What 120 Billion Impressions Tell Us About Successful Facebook Marketing

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Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.