Below you'll find a list of all posts that have been categorized as “Targeting”
Choosing the right Google My Business category is essential for local service businesses looking to rank higher in local search results. According to recent data, roughly 80% of customers search online for local businesses before making a purchase decision. This article explains how to select the best GMB categories to boost visibility, drive qualified leads, and build trust with potential clients. Keep in mind that …
If you’re struggling to get engagement on your social media ads, you’re not alone. It can be frustrating to see your content fall flat with your audience after you’ve invested considerable time and money into creating it.
But what if we told you that for just a dollar a day, you could reach thousands of people and get a high engagement rate on your ads? It’s true, and we’ve done it ourselves. This is Dollar a Day in Action.
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers, phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …
Do retargeting if you have a large audience; it works well, especially on Facebook and Google. What is retargeting? Retargeting is chasing people on the internet who didn’t finish things you wanted them to do. Omnichannel retargeting is when you have all the pixels firing, so you are like the ultimate parasite. You have the Facebook, TikTok, Twitter, and LinkedIn …
You might be wondering where you can find the best way to make a hook. We have a list of hooks that are inside our course. Here’s the dirty little secret. I’m not on TikTok as a consumer, and I’m there basically just to run ads on other people’s stuff. So whenever I see someone who says something great, I …
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In other words, anyone under the age of 18 will not be able to view your Facebook page. Setting an age restriction is often necessary …
I have been a part of the automotive aftermarket for over seven years now. Companies and brands of all shapes and sizes are realizing the relevance and power of social media. While their efforts are admirable, many are not capturing the characteristics of the aftermarket that make it unique from all others. That being said, there is a stark contrast within …
