In a recent Office Hours episode, I covered the new image-generating tool, Midjourney Bot, one of the many tools designed for the same purpose. I like this one because it seems to be in its fourth iter. So it’s more versatile and allows us to upload images. These tools change every day. The number of features that are coming out …
How to Create Successful Facebook Video Ads
Are you struggling to get your Facebook video ads to work? In this article, Michael Stelzner, the founder of Social Media Examiner, asked me some questions about Facebook ads that many people struggle with. We also discussed how you could get results for as little as $1 a day. Facebook is a powerful tool for maximizing the relationships that you …
Processes Based on Demonstrated Experience
This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …
The Ultimate Video Marketing Guide To Drive Leads
My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …
Surgeons don’t leave the emergency room to go out to knock on doors
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? Know that surgeons don’t leave the …
Your killer PR team works for a dollar a day!
Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get them for a dollar a day. The results are tremendous. You get quoted in major news publications. Clients come rolling in, since they’re heard …
A clever, easy-as-pie trick to get a prospect’s attention when they just won’t reply back
You meet a client at a conference and they express how excited they are to work with you. So you both enthusiastically agree to catch up in a few days, but they don’t respond. What went wrong? Were they just too busy to reply back? Was it just polite conversation with no intent? (Yes, we TOTALLY should get lunch again …
7 Critical Facebook Insights shared by Ken Rudin
Sometimes the most obvious tips are the most powerful and most overlooked. Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. 84% of new Facebook fans are your existing customers Knowing this, how does that affect you strategy to acquire more fans or nurture folks who have become fans of your page? Instead of selling the brand proposition, …
The End of Perfect Audience? Facebook’s Remarketing Pixel
Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times. Targeted News Feed ads for people that have …
3 simple questions to supercharge your agency’s revenue pipeline in 2014
1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your business. If you do everything, then start with the thing you have the most experience in. Don’t try to be everything to everyone. Get …
Exactly what happens when Mari Smith mentions you…
Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …
The cheapest and most ridiculous way to get people’s attention
I like to input text into sign generators. Then post these on Facebook to get the attention of friends and clients. Put your message on a church sign, “For Dummies” book cover, stadium megatron, supermarket register, pawn shop, post-it note, or even construction signal. Be memorable. Be humorous. Especially if you’re too cheap to buy a real card or thoughtful …