Below you'll find a list of all posts that have been categorized as “Lead gen”
This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important it is to do marketing through videos and how it helps you derive more leads. I also shared a method of creating genuinely mind-blowing video content here. Money Is Not an Issue in Video Making Simply shooting a video …
I’m using these words interchangeably– funnel, offer, campaign, high ticket, landing page– since any time we want to sell something, product, or service, we need to have social proof. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Not just because it’s ethical to make …
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? (See also: 3 Nightmare Clients to …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get …
You meet a client at a conference and they express how excited they are to work with you. So you both enthusiastically agree to catch up in a few days, but they don’t respond. What went wrong? Were they just too busy to reply back? Was it just polite conversation with no intent? (Yes, we TOTALLY should get lunch again …
Sometimes the most obvious tips are the most powerful and most overlooked. Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. 84% of new Facebook fans are your existing customers This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Knowing this, how …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …
Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …
I like to input text into sign generators. Then post these on Facebook to get the attention of friends and clients. Put your message on a church sign, “For Dummies” book cover, stadium megatron, supermarket register, pawn shop, post-it note, or even construction signal. Be memorable. Be humorous. Especially if you’re too cheap to buy a real card or thoughtful …
And likewise, here’s a doozy from the folks at Marketing Profs today. 17 required fields! Why have a razor with three blades when you can have five, PLUS an aloe strip? The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the …
