Do you also get bombarded with Facebook ads like this, too? 5–8+ booked HVAC estimate appointments per day, guaranteed, pay-per-appointment, no ad spend” is possible in a few narrow scenarios, but the way it’s marketed usually hides the mechanics and the risk transfer. Here’s what’s typically going on under the hood. The 6 common engines behind these offers 1) Lead …
Why Is James Dooley So Successful in the UK?
James Dooley is successful in the UK as a serial entrepreneur who builds businesses around predictable lead generation. James Dooley applies SEO as a commercial growth system. James Dooley is commonly known as a Dadtrepreneur or Investorpreneur. James Dooley turns search demand into consistent enquiries and sales for UK companies. Who Is James Dooley in the UK? James Dooley is …
Ethan Van De Hey on Humanizing Marketing: Why Being Local and Genuine Beats Any Ad
Doing Marketing Like a Human I first met Ethan Van De Hey a few years ago when guest lecturing at the University of Wisconsin–Eau Claire. Even back then, his energy stood out. While most students were focused on class projects, Ethan was already helping real businesses grow through social media and lead generation. Fast forward to today, and he’s the …
The Enduring Power of Door Knocking in a Digital Marketing World
Despite the rapid evolution of digital marketing channels over the past two decades, one method remains remarkably effective — door knocking. While it may not have the technological flash of paid media or the scalability of email automation, it continues to deliver one of the most critical components of lead generation: genuine human connection. In the pursuit of efficiency, many …
How Chiropractors Can Get More Patients Without Spending Thousands on Ads
If you’re a chiropractor trying to get more clients, you’ve probably heard some version of this pitch before: “We’ll get you 50 leads in 30 days using funnels and ads!” They charge $1,500 to $3,000 upfront, then disappear once the campaign flops. Let’s stop the madness. I sat down with Jake Campoli on Angus Pyke’s podcast to break down exactly …
Alex Makowski: How He Built His Authority in Lead Generation
Building authority in B2B lead generation isn’t just about expertise—it’s about trust, visibility, and strategy, and Alex Makowski’s journey proves why. Months ago, Alex Makowski reached out to me through a cold Twitter message. But instead of sending any generic outreach, he recorded a personalized four-minute video that immediately caught my attention. At that time, we discussed how he could …
Why Facebook Ads Are Critical For Personal Injury Law Firms
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC In today’s digital landscape, building a robust online presence is essential for personal injury law firms to stay competitive. Whether your firm is well-established or just starting out, brand awareness and lead generation are key to your growth. Facebook Ads offer an effective, scalable way for law firms to …
The LIGHTHOUSE Effect: Building a Personal Brand for Lead Generation
In his podcast, High Level Spotlight Sessions, Chase Bucker and I discussed the LIGHTHOUSE effect on branding and scaling opportunities by hiring VAs. The Power of Personal Branding in Lead Generation for Agencies We’re always so focused on serving clients that we forget to build our own personal brand. The old saying, “the cobbler’s son has no shoes,” couldn’t be …
Local Business Marketing Made Easy: The Dollar a Day Strategy
In a recent session with Marko S. Sipilä, the founder of CoatingLaunch, we discussed how you can use the Dollar a Day strategy as a powerful tool for your home service business—whether you’re in pest control, plumbing, roofing, or any other trade. You can generate leads, address customer service issues, secure partnerships, or achieve any other goal using the Dollar …
Our 3 Best Performing Cold Email Lead Magnets
My goal is for you to stop pitching generic cold email lead magnets that nobody values you for. You need to stand out within the inbox by providing something completely unique and valuable. What is a cold email lead magnet? A lead magnet, by definition, is a material/resource that you provide your prospect that your competition charges money for. (and …
Elevating Roofing Lead Generation on Facebook
Defining Goals and Optimizing Content: Every successful campaign starts with GCT (goals, content and targeting). For our roofing client, the objectives were twofold: increase lead quantity and enhance quality. We tapped into Company Cam to manage and organize a plethora of project images and videos, streamlining content creation for ads far more effectively than traditional methods. Most importantly, these were …
Christian Goss and LeadsBridge: Revolutionizing Lead Generation
Recently, Dennis and Daniel Goodrich had the opportunity to sit down with Christian Goss of ActiveProspect, a SaaS platform with a mission to make consent-based marketing the best method for customer acquisition. The company acquired LeadsBridge, a company dedicated to providing the best automation experience an advertiser could ask for, back in 2021. Here, they discussed strategies for optimizing lead …