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How to launch an effective cold email campaign in 2024. (FULL GUIDE)

When it comes to launching an outbound cold email campaign in the search of acquiring new clients for your digital marketing agency, cold emailing stands out as the clear choice, especially if it’s not yet part of your strategy. Cold emailing emerges as the sole viable method for contacting countless key decision-makers in businesses perfectly aligned with your Ideal Customer …

Marko Sipila on Local Service Ads: Boosting Contractor Authenticity and Success

In a digital era where businesses strive to stand out in a sea of online offerings, the evolution of advertising strategies has taken a localized turn with Local Services Ads (LSAs). From their inception to their transformation into an integral aspect of modern business growth, LSAs have reshaped the way businesses engage with customers in their immediate vicinity. Marko Sipila, …

Liana Ling

Liana Ling: Mastering AI for Lead Generation and Facebook Ads

In a recent Coach Yu show, I had an engaging conversation with a special guest, Liana Ling, the Lead Gen Queen, an expert in AI and Facebook ads. She provided great insights into how you can put ChatGPT to its maximum use. Liana, you’ve been sharing some incredible insights on using AI for lead generation and Facebook ads. For those …

Scaling Heights and Profits: Brandon Grittini’s TV Mounting Venture

I recently invited Brandon Grittini, the former CFO of a company, as a guest on a Coach Yu Show. Brandon embarked on a career shift after resigning from his position with the intention of taking a two-year break to honor a non-compete agreement. However, only two months into his sabbatical, boredom set in, and he began searching for a new …

How to Use the Midjourney Bot to Increase Leads and Engagement

In a recent Office Hours episode, I covered the new image-generating tool, Midjourney Bot, one of the many tools designed for the same purpose. I like this one because it seems to be in its fourth iter. So it’s more versatile and allows us to upload images. These tools change every day. The number of features that are coming out …

How to Create Successful Facebook Video Ads

Are you struggling to get your Facebook video ads to work? In this article, Michael Stelzner, the founder of Social Media Examiner, asked me some questions about Facebook ads that many people struggle with. We also discussed how you could get results for as little as $1 a day. Facebook is a powerful tool for maximizing the relationships that you …

Processes Based on Demonstrated Experience

This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …

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The Ultimate Video Marketing Guide To Drive Leads

My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …