The 3 A’s – Analytics, Audiences, and Advertising

This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …

Michael Stelzner on How to Spot Trends

Are you an entrepreneur and want to predict the future? Do you want to figure out what trends are working in your business and what will not work? In this article, Michael Stelzner, the founder of Social Media Examiner, explains how he could spot these trends. Before that, he was the number one white paper guide. So, how did he …

Dennis Yu: How To Run Facebook Ads Effectively

Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …

TrafficConversions event

6 Things To Look For In A RevShare Partnership

These are 6 things we look for in assessing whether a revshare partnership will be successful. It should be doing at least $100K a month already (with at least 100+ conversions per week in a digital channel). The first step is always finding out how much money they receive from each client by measuring their social media ROI; this will …

online marketing

How Your Marketing Team Can Measure Social Media ROI

If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …

How To Instantly Boost Your SEO Health

I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …

SFIMA and Miami friends: are you coming this Friday, 4/10?

We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …

How did NBA Team’s Fans React to their Team’s Playoff win or loss?

By Aarun Rumbaugh   By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …