Setting up a Google Business Profile (GBP) can be challenging for businesses without a storefront or those operating from home. Choosing the wrong address can hurt rankings, lead to suspensions, or reduce customer trust. This guide outlines specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing GBP, check out our …
Landscapers Proven Strategies to Stand Out and Boost Business
How can you ensure your landscaping business appears first when customers search for services in their area? In the Landscape Disruptors podcast, I joined Stanley Genetic to explore marketing strategies and digital tactics that landscaping companies can use to stand out and drive measurable results. When it comes to digital marketing, many people get caught up in vanity metrics, such …
How To Write Weekly MAA Reports For Local Service Businesses
The purpose of this article is to ensure your weekly MAA reports for local service clients meet our standards. It isn’t to replace our existing training on How To Optimize Like a Champ. This article also doesn’t replace our MICRO Optimization Course, which is for VAs and young adults who don’t need in-depth understanding. Before you compare your MAA reports …
Unlocking Success With the Dollar a Day Strategy
Find out how unlocking success with the dollar a day strategy can deliver the highest return.
How To Set up a Media Room and Create Press Releases in Cloud Signals
Cloud Signals (CS) is a powerful tool that allows businesses to distribute their content to a wider audience. With it, you can create and publish press releases, articles, and other types of content and distribute them through various channels to reach your target audience. One of the notable features of CS is that it allows you to set up a …
The 3 A’s – Analytics, Audiences, and Advertising
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
Michael Stelzner on How to Spot Trends
Are you an entrepreneur and want to predict the future? Do you want to figure out what trends are working in your business and what will not work? In this article, Michael Stelzner, the founder of Social Media Examiner, explains how he could spot these trends. Before that, he was the number one white paper guide. So, how did he …
Dennis Yu: How To Run Facebook Ads Effectively
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
Free Google Tools You Probably Didn’t Know About
So here’s the thing. You know you need to be online marketing for your small business, but you don’t want to spend a ton of money on it. I can dig that. I’m with you, my friend. If only there is some kind of magic-free tool that almost anyone could use and would help me reach more people. The answer …
6 Things To Look For In A RevShare Partnership
These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …
How Your Marketing Team Can Measure Social Media ROI
If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …
How To Instantly Boost Your SEO Health
I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …
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