google biz profile

What Should My Google Business Profile Address Be?

Setting up a Google Business Profile (GBP) can be challenging for businesses without a storefront or those operating from home. Choosing the wrong address can hurt rankings, lead to suspensions, or reduce customer trust. This guide outlines specific strategies, best practices, and case studies to help you manage your GBP effectively. For specialized training on managing GBP, check out our …

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Landscapers Proven Strategies to Stand Out and Boost Business

How can you ensure your landscaping business appears first when customers search for services in their area? In the Landscape Disruptors podcast, I joined Stanley Genetic to explore marketing strategies and digital tactics that landscaping companies can use to stand out and drive measurable results. When it comes to digital marketing, many people get caught up in vanity metrics, such …

The 3 A’s – Analytics, Audiences, and Advertising

This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …

Michael Stelzner on How to Spot Trends

Are you an entrepreneur and want to predict the future? Do you want to figure out what trends are working in your business and what will not work? In this article, Michael Stelzner, the founder of Social Media Examiner, explains how he could spot these trends. Before that, he was the number one white paper guide. So, how did he …

Dennis Yu: How To Run Facebook Ads Effectively

Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …

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6 Things To Look For In A RevShare Partnership

These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …

online marketing

How Your Marketing Team Can Measure Social Media ROI

If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass …

How To Instantly Boost Your SEO Health

I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …