This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
Michael Stelzner on How to Spot Trends
Are you an entrepreneur and want to predict the future? Do you want to figure out what trends are working in your business and what will not work? In this article, Michael Stelzner, the founder of Social Media Examiner, explains how he could spot these trends. Before that, he was the number one white paper guide. So, how did he …
Dennis Yu: How To Run Facebook Ads Effectively
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. This article is part of the Content …
Free Google Tools You Probably Didn’t Know About
So here’s the thing. You know you need to be online marketing for your small business, but you don’t want to spend a ton of money on it. I can dig that. I’m with you, my friend. If only there is some kind of magic-free tool that almost anyone could use and would help me reach more people. The answer …
6 Things To Look For In A RevShare Partnership
These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …
How Your Marketing Team Can Measure Social Media ROI
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, …
How To Instantly Boost Your SEO Health
I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2). Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge. To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Learning Analytics with Dennis Yu and the Warriors
I recently visited California to meet with one of our clients the Golden State Warriors to talk about the analytics we ran for them. Dennis is at the top of the field. He drew the diagram above out for the head of analytics at the Warriors while I tagged along. Their head Analyst was talking about wanting to set up …
SFIMA and Miami friends: are you coming this Friday, 4/10?
We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …
How did NBA Team’s Fans React to their Team’s Playoff win or loss?
By Aarun Rumbaugh By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …
NBA Fans are Getting Excited for the Playoffs!
By Aarun Rumbaugh Today was the first day of the NBA playoffs. I thought it would be interesting to see which teams fans are most excited and engaged in today’s match-ups. We found the difference between the team’s PTAT% (People talking about This, also known as 7 day storytellers) on Facebook from Friday (4/18) to today (4/19). Monitoring PTAT changes …