Facebook has 74% of the NBA’s fans… and they’re more loyal

 By Aarun Rumbaugh

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In fact, the stronger the team, the more Facebook fans they have. Chicago is at 91%, while Charlotte is at 50%.

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The top 50% of teams have 16.5% of their fans living in their home metro area. The bottom half average only 9.8%.
Is Facebook a barometer of real world loyalty?

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The Lakers, at 24 million fans, are 37% females. Milwaukee and Charlotte have 21% females, which is 43% less than the top teams.
Could it be that teams who actively engage both genders have stronger growth? What is it about their content and engagement strategy?

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Twitter fans tend to not live in their home city.
We believe that people connect on twitter because of topics, while Facebook is for real friends.

Team that have made it into the Playoffs have more than double the engagement of teams that don’t– 6.18% vs 2.82% PTAT.
Fans with winning teams are more engaged than fans of losing teams.
Chicago is the only outlier. They made the Playoffs, but have a 2.5% PTAT. It’s their large, dormant fan base.

So engagement is often out of  the control of marketing, and driven by team performance.
How do you separate the impact of external versus factors within your control?

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Stay tuned!
In our next segment, we’ll cover twitter across the NBA in more detail.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.