I boosted the Ahrefs SEO health score on maui.thespecific.com from an 80% (Jan 26) to an 98% (Feb 2).
Here’s the best part: it only took me 20 minutes, and it doesn’t require any special skills or SEO knowledge.
To quickly improve the site health score, I added meta descriptions to each post, added alt text to images, adjusted <h1> tags, and shortened post and page titles to 50-60 characters.
Ahrefs’ site audit will tell you exactly what you need to do to optimize your site, and how to do it – it doesn’t take an SEO guru or digital marketing expert to fix these errors.
In fact, most changes take only a few minutes and require only basic comprehension, but will greatly increase your site’s performance.
These simple optimizations do two things to boost your SEO:
- They make your content more appealing and more accessible for readers.
- They allow search engines to index your pages, so they show up more often (and higher) in search when users look up relevant terms.
Contrary to popular belief, adding meta descriptions won’t directly change your ranking in search.
But they are still important, since they play a critical role in grabbing your readers’ interest, which will drive traffic and therefore increase your rank.
You want to impress your viewers, not appeal to robots.
You can use Ahrefs’ site audit to make changes on your own site and quickly watch your score grow, too. Yes, the number improves – but more importantly, user experience improves at the same time.
It may seem like magic, but it isn’t. It’s a repeatable process that anyone can learn and implement on almost any site.
For example, Kauai.thespecific.com currently has a score of 87%. We will improve its health score this week as we implement similar optimizations.
Give these simple SEO optimizations a try on your site. Comment your Ahrefs score before and after making these changes!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.