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I used to believe that I had to be the expert in everything or at least pretend to be.
Got a know-it-all friend or maybe that’s you?
Too many people are attempting to teach how to do something they personally haven’t achieved themselves. Only proven experts with repeatable success should be producing content. The other 99% of us should be processing, posting, and promoting the content that the experts are producing.
Thus, consider which of the 4 stages of the Content Factory you want to operate within.
I personally like the promotion phase, since the burden of being the expert is so high. It’s so much easier to lean on others to be on top of that expertise/function.
To hire others to process the content – hence, virtual assistants (VAs) using Descript, ChatGPT, and other tools. Add more VAs and tools to post the content (repurpose across many channels, which includes the web – for SEO) – too much work for me.
The last stage – to promote – is the least amount of effort and yields the highest return.
But it does require a deep strategic understanding of how the expert drives the result and an ability to coordinate getting content to that last (4th) stage, so we can test for winners. The Dollar-a-Day strategy (once just a course but now a hands-on program), is a multiplier of what’s already working in your business.
If you can get these first 3 stages in place, then you should be able to double your business with Dollar-a-Day ads since it’s unlikely we have leveraged all channels, clearly identified our winning ads, or set up proper remarketing.
For example, if you’re not getting a 10% CTR on your Dollar-a-Day ads, then something is broken with your content x targeting combos – content not compelling enough or niche audience not relevant enough. If your Google Quality Scores are not at least a 7 (it’s the “check engine light” of PPC), then you have the same issue.
Fixing each of these components yields a multiplier effect– since higher conversion rates mean we can afford to spend more on acquisition.
Unlocking Success With the Dollar a Day Strategy
We have come a long way from just boosting posts on Facebook. We have expanded the strategy to work on platforms such as TikTok and Twitter.
For clarity, we have the Dollar-a-Day Course and Dollar-a-Day Coaching Program. The course is just that, a course. If you want to do it yourself, that’s the route you want to take. The program includes the course and six weeks (six meetings) of coaching from me, where I will guide you through the six phases of the Social Amplification Engine. Plus, you will have the support of our team to help you with implementation. If you prefer done-with-you over do-it-yourself, please visit the coaching program page linked above.
Please note, though, that this will only work if you already have a successful 7-figure business and have happy clients willing to talk about you and your business awesomely. If you’ve got those boxes checked, then you’re ready for the program.
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