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How to Become World-Class at Digital Marketing in 2 Years

by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to truly master Digital Marketing in short amount of time? For the most part, probably not. Especially if you consider the definition of a master: someone who …

Our leader was accused of exploiting third world labor

by MYTCH PLETE A few months ago, the social media community had been on fire about a comment made by Mark Williams, an executive at LiveWorld, Inc., on a post of Dennis Yu, Chief Technology Officer at Content Factory, saying that hiring offshore at $3/hour rate is exploitation. Ironic isn’t it? Considering his role at Wal-Mart was managing the negative …

The Real Story of the Latest Facebook Scandal and Zuckerberg’s Hearing

The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this “scandal.” This is what you need to know about the Facebook Fiasco. 1) Facebook cannot solve this problem. There was no data breach. It was never possible for Cambridge Analytica to use that data for personalized targeting. This is …

Cambridge Analytica Hysteria – Why There’s No Need To Panic

I’ve met Zuckerberg; I’ve known him in the beginning when he started Facebook. When they launched the platform, F8, we knew that data was going to be available to the apps and that you could grab friends’ of friends information to be able to play games. Zuckerberg told me he didn’t anticipate the kinds of things that developers like us …

The Power of One-Minute Videos

The Importance of One-Minute Videos A few weeks ago, Dennis and Logan attended SHARE Algarve, where they spoke about the importance of one-minute videos and challenged the audience to create more of them. Dennis mentioned that creating one-minute videos is all about authenticity and taking the first steps, even if they don’t look good. By not trying it, you’ll never …

What to do when you feel overwhelmed

There will never be a shortage of things for you to do and people that want your time. And sometimes, the stress from the overload can be overwhelming. Here’s what I do. ASSESS WHAT’S TRULY AN EMERGENCY When I feel like I’m drowning, the first thing I do is list what’s both important and urgent. Usually, it’s urgent things that …

Here are 7 tips on Facebook advertising from my and Logan Young’s speech at VendastaCon

1. Always start with the strategy, which is a combination of GCT (goals, content, and targeting). Goals break down into two parts: Your “why”, or the message you want to send – why you are doing what you do Metrics – your sales and ROI. Content should be a reflection of your “why”. Video performs well on Facebook. If you …

From Taco Bell To Social Media

by Joe Merkel As a young man of 20, I truly believed I was in my prime. I had a job at Taco Bell, a roof over my head, and enough friends to keep me perpetually occupied. Boy, was I living the life! The thing is, at the time, I was perfectly content with taking orders from both customers and …

The One Skill You Are Missing That Is Critical In 2017

We’ve heard that video is so key in mobile and social– especially when it comes to boosting posts on Facebook. And you know that short videos (under a minute long) create the light touches that are necessary for the multiple sequences you need to have a funnel. But guess what! Do you have a video editor? Do you have someone to …

Do you know the “prescription” for effectiveness?

Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …