Strategist Vs. Tactician

A lot of folks will declare themselves experts or strategists. They would say they are SEO experts, PPC experts, social media experts, and so on. But in most cases, they are only tacticians. We have a lot of friends who are expert consultants, and I even get called a guru all the time. Do you know why they’re called gurus? …

The Art and Science of Newsjacking

Newsjacking is how you influence the people (not the audience that you want to buy or engage) but the people who influence those people.  With me in this episode is David Meerman Scott, which is a prolific speaker, author, and content creator who actually makes a lot of money by taking board seats and advisory roles with other companies and …

personal branding

7 Secrets to Growing and Scaling Your Personal Brand

Did you know what the most important number is in the world? It’s 1440. Why? Because that’s how many minutes you have during the day and if you spend it intentionally, you can fly.  So if your goal is to become a speaker and whether you are a newbie, an agency, a business, or whatever it is, make sure that …

Tips from the Expert: Getting your GBP Optimized with Maria Elena Duron

How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …

Harrison Gevirtz-How He Became a Legend in Affiliate Marketing

I caught up with Harrison Gevirtz at the Ritz-Carlton in Miami Beach. He’s always had a penchant for 5-star hotels– since why not treat yourself for working so hard. I first met Harrison 14 years ago, when he was a 16-year-old famous for putting all his expenses on a Black Card. We spoke at all the major internet marketing conferences– …

What Insurance Cover Should You Have

Your insurance car policy must cover the following: Let’s talk briefly about this one by one.  Liability coverage Liability coverage is your protection. It protects you if you operate your car and hurt someone else. That’s for your benefit.  Medical payments coverage Medical payments coverage is the coverage that pays for medical expenses that anybody incurs as a result of …

Trial Lawyers Are The Best Defense

The best defense or solution to the problem of insurance companies paying nothing or very little to injured people is to find and hire a lawyer who can bring their case against the insurance company and get a favorable result. The insurance company will now realize that the lawyer’s ready, willing, and able to go to trial to pursue the claim on …

Personal Branding Success via the Content Factory

Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead.  I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …

How to Do a One-Call Close

Why do you think most businesses, even though sales and leads are their biggest problem, have a problem with doing a one-call close, which is getting the money or getting the deposit in that first call instead of some kind of 15-minute call– a discovery call? I think the reality of why this is so common is pretty much because …