For one of our accounts. But it doesn’t mean that we’re going to spend that much more now. Sure would be a lot of airline miles or points on your favorite credit card, right? What card would you put it on and what you would like to earn?
Facebook in Brazil– how did our predictions from a few years ago turn out?
The social sphere evolves quickly, especially in the past few years. Fabio Ricotta of mestreSEO interviewed us back in 2010, and some predictions surfaced about where Facebook was heading: Fabio: Dennis, can you tell our community who you are and some background information about you? Dennis: Fabio, pleasure to join you. I am formerly of Yahoo and now the co-founder …
4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold
One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish …
Emoticon 2.0 – Facebook Messaging stickers roll out for desktop users
Some of you may have noticed something new in the smiley box in Facebook chat: These stickers were first introduced on mobile back in April, but Facebook is testing on desktops with random users. Clicking on the shopping cart icon let’s you browse for more to suit your tastes: If this is not a sign of the visual web, not …
13 shocking things the NSA discovered from mining social data
With all of the talk of NSA and Prism lately, one has to wonder what exactly they discovered when mining your social data. Don’t ask us how we got this, but here’s what leaked: 1. The security of the nation’s tacos are at stake… This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit …
Social Media Analytics Is Not a Software or Technical Problem
In the world of big data, vendors think the problem is about storage and processing. So they write articles like this. If you have a hammer, everything looks like a nail. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Big data means big waste…. unless …
Facebook can predict if you’re gay and like ice cream
Networked Insights saw declining mentions of iPhones by teens as a signal for Apple’s depressed earnings forecast What women most want is ice cream, while men want cars says social analytics firm NetBase. Facebook can predict if you’re gay or exactly where you’ll be in one year from now within 50 meters with high accuracy (Hey, do you like Spongebob and work out on Wednesday mornings …
Self-serving company announces 250% annual growth and industry accolades
At OmniSocial Incorporated, the self-proclaimed industry leader in social media marketing, we recorded 250% annual growth and expanded our Seattle office by precisely 14.2%. “We’re extremely proud of our growth this quarter,” our CEO, William Lumbergh, told Forbes early this afternoon. That 14.2% translates to a single new hire, making our total headcount 8 employees. 7 of them are in sales …
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …
Why ROR is becoming more important than ROI
“A Brand is what a business does, a Reputation is what people Remember.” Ted Rubin, author Return on Relationship I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media. With the introduction of social media platforms, businesses have long struggled to figure out what their ROI …
Social Media Today Webinar Today @ 9 AM
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share I’ll be in a webinar this morning at 9 AM with Social Media Today. In it, we’ll be talking about paid and organic exposure on Facebook. But before all that, to make sure you’re up to …
Why our software is AWFUL
Somebody told me this afternoon that he saw no value in our social analytics tool. And you know what? I completely agreed. We messed up because we didn’t care to ask him what his goals were. So the fact that we have a couple hundred metrics across Facebook, twitter, YouTube, Instagram, and other sources– it meant nothing to him. We …