Some of you may have noticed something new in the smiley box in Facebook chat:
These stickers were first introduced on mobile back in April, but Facebook is testing on desktops with random users. Clicking on the shopping cart icon let’s you browse for more to suit your tastes:
If this is not a sign of the visual web, not sure what is! Looking forward to seeing how this impacts youth audiences, which some claim Facebook is losing a grip on. However, customization is currently slim- There’s a Despicable Me 2 pack, One for Zuckerberg’s dog Beast, with a few others among what’s currently offered.
Don’t be confused by the word “Store”, either. All of the offerings are currently free, but doesn’t mean that they won’t charge for premium packs in the future. This could be a good chance for aspiring web artists to get their work out there, making a few dollars on the side. Facebook will most likely keep the addition of new packs to big brands and developers, as to keep quality up and inappropriate content out.
Recent pressure from competitor offerings such as Google Hangouts has made Facebook focus more on building interest in their chat to engage their users, offering personality and depth to their online interactions. Let’s hope they’ll expand it with more features to offer even deeper customization for users and developers alike.
Readers, what do you think? Do you think they’ll kill it like they did with the $1 gifts product?
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org