Below you'll find a list of all posts that have been categorized as “Personal Branding”
David Xie, a mortgage broker with NEXA Mortgage, recently joined our group and quickly proved his determination to succeed. He’s embracing strategies like one-minute videos and focusing on building his personal brand—essential steps in gaining visibility in a competitive market. David plans to create one-minute videos, a proven strategy to connect with potential clients authentically. These videos can humanize his …
During a recent conversation with Zachary Regan on his podcast, we explored a topic close to both our hearts: the power of mentorship for young adults. Zac is the owner of Why Real House Stories, a marketing and sales agency that helps entrepreneurs thrive online. He has a great understanding of social media marketing and how to design frameworks for …
Devon Hennig, former VP of Demand Generation at Vendasta, summarized our marketing strategy eloquently at VendastaCon: The Local Marketing Conference of 2018. He emphasized that personal branding is no longer optional—it’s essential in today’s digital marketing landscape. Whether you’re looking to grow your local service business, advance your career, or establish yourself as a thought leader, cultivating a strong personal …
A recent twinning moment with Damon Wee at Marina Bay Sands reminded me just how far he’s come over the years. From his early days as a young professional to becoming a leader in the digital marketing world, it’s incredible to witness his remarkable journey. 16 years ago, I was in Singapore with the ambitious Damon Wee, along with another …
Publishing a book may seem daunting, but as I discovered with Chandler Bolt, the CEO and Founder of Self-Publishing School, it’s more achievable than you might think. Whether you’re a digital marketer working with local businesses or a first-time writer looking to self-publish your manuscript, Chandler’s advice will guide you through every stage of the process. If you’ve dreamed of …
AI can create images, write stories, and even simulate voices. But what AI can’t generate is the spark of real-life moments. This guide is all about how to make your content resonate with the power of lived experiences. Produce Authentic Content from Real Interactions AI can process and enhance videos and photos, but it can’t replicate real-life moments. When audiences …
Dr. George Pratt, a licensed San Diego psychologist, is renowned for his work with top celebrities through hypnosis. Dr. Pratt may not be the most internet-savvy or social media-focused individual, but he has made a significant impact in his field. Anyone we work with—whether it be a landscaper, a psychotherapist, or a roofer—if they do good work, the point of …
In his podcast, High Level Spotlight Sessions, Chase Bucker and I discussed the LIGHTHOUSE effect on branding and scaling opportunities by hiring VAs. The Power of Personal Branding in Lead Generation for Agencies We’re always so focused on serving clients that we forget to build our own personal brand. The old saying, “the cobbler’s son has no shoes,” couldn’t be …
My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …
When it comes to launching an outbound cold email campaign in the search of acquiring new clients for your digital marketing agency, cold emailing stands out as the clear choice, especially if it’s not yet part of your strategy. Cold emailing emerges as the sole viable method for contacting countless key decision-makers in businesses perfectly aligned with your Ideal Customer …
We’ve had some VAs attempt to work on my personal brand. These are great VAs, well-meaning and trained, with some digital marketing experience. However, they’ve struggled with my personal brand. They don’t know the details in our personal brand manager document, the key people involved, the terminology, or the concepts. They don’t even follow me on Facebook. It’s not that …
ALERT: Massive explosions of garbage are hitting the internet worldwide. Sources say it’s coming from AI tools, but spammers are claiming it’s from the marketers ruining their own campaigns. To protect yourself from these attacks, fortify your personal brand with high-quality, legitimate media mentions. I was on Al Jazeera (a major media source) talking about how social media creates weapons …
