The Content Factory · Migration Recovery David Meerman Scott wrote two blogs on TypePad for years — his Apollo artifact collection and the renovation of his 1958 mid-century house. When TypePad wound down and the posts moved to WordPress, the migration broke in a dozen quiet ways: photos went dead, dates got scrambled, URLs came out mangled. Here’s the move …
The Delta Audit: Ship the Quick Wins First, Then Let the Re-Score Sell the Machine
Audit, gift, delta, offer: how re-scoring Billy Batt 25 days after shipping his entity home turned a 16-to-37 jump into the sales document itself.
Building Three Spotlight Sites Uncovered a Layout Bug Hiding in All Ten
Dennis logged into three Spotlight sites at once — concretespotlight.com, painterspotlight.com, pressurewashspotlight.com — and asked for the same build we’ve done for HVAC, pest control, roofing and the rest: complete, thorough, beautiful. Concrete had none of it. Painter and Pressure Wash had only their audit page standing in as a homepage. Building all three to parity surfaced a real CSS …
What We’re Sharing From Our AI’s Rulebook (And What We’re Not)
Right after the last article published, Dennis asked a good question: some of what’s sitting in Claude’s memory is a real, hard-won lesson — couldn’t that help the local service owners, AI builders, and conference organizers who follow us? So we went through all 31 standing rules and reusable techniques Claude has accumulated this cycle, one at a time, and …
Why “Admin” Should Never Be the Author of Your Article
We found 209 posts across 24 BlitzMetrics/Local Service Spotlight sites published under “admin” instead of a real person. Here is how we found every one, fixed what we could reach, and rebuilt provisioning so it never happens again.
How an AI Agent Finished AI Builder Spotlight
How a Claude agent built 13 pages, packaged 11 installable skills, and gave AI Builder Spotlight a figurehead and a founders strip in one session.
How We Standardized Dennis Yu’s Profile Across 16 Sites
An AI agent audited and completed Dennis Yu’s WordPress profile across all 16 BlitzMetrics and Local Service Spotlight network sites in one session.
How We Launched Dumpster Spotlight in One Day — for a $10.69 Domain
On January 1st I sent our team an email with the subject line “For LSS– another LIGHTHOUSE, this time in dumpster rentals.” On July 1st I boomeranged it back to the top of my own inbox with one line: “Build out DumpsterSpotlight.com on Friday.” The agent built it Friday and the site went live minutes after midnight. Here’s the receipt. …
Nathaniel Stevens: The Untold Lessons Behind Yodle’s Incredible $342M Exit
Dennis Yu breaks down what Nathaniel Stevens’ $342M Yodle exit teaches founders — from finding a CTO with flyers to learning SQL and prompting.
Nathaniel Stevens: The Untold College Pitch Behind Yodle’s Incredible $342M Exit
Nathaniel Stevens shares the college pitch that became Yodle — the pay-per-call idea he defended before a skeptical investor, and his advice for young founders.
How We Built Avery Young’s Authority Package Live on Zoom
How a Claude agent turned a 29-minute Zoom with HighLevel’s Avery Young into two strategy PDFs, a live microsite, and a staged email — the same afternoon.
How a Wikidata Fix Restored Dylan Haugen’s Knowledge Panel
Dylan Haugen’s Knowledge Panel vanished and his entity split into fragments scoring 24. One Wikidata repair brought it back to 208. Here is the process.