Below you'll find a list of all posts that have been categorized as “Personal Branding”
When I first started offering consulting services, I charged $100 to get an hour with me. After all, I had plenty of time in my schedule. Plus, that could turn into a client paying much, much more. Heck, I reasoned that $100 an hour was $200,000 a year, which would let me live like a star since my expense base was a Toyota …
Today, I want to discuss some challenges and why I think this will replace courses. I consider YouTube the graveyard of free courses because there are so many courses on how to do something. There’s even a course on how to build courses. So what does that mean for people that are selling courses? It means you need to reframe a …
Logan Young is co-founder of Blitzmetrics. He was interviewed by CNN about Facebook in front of millions of people. Logan shared how he built his personal brand over a short span of time. He also shared simple steps which everyone can follow and build their personal brand. Steps towards personal branding: Step 1: Decide On What You Care For? It’s …
The point of a LIGHTHOUSE is there’s someone that is the higher authority and is better known, has a bigger audience, and has more perceived expertise in a particular area because you’re co-creating content. It confers authority on you. So their audience respects you because they already respect the person that is a LIGHTHOUSE. A LIGHTHOUSE is where you can …
Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
Some business owners are so focused on learning the technical skills required to run their businesses that they forget the most powerful tool they have, which is knowing how to make meaningful connections. You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.” However, …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.
A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …
