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Do you know why it’s crucial to rank for your name on Google? Take Brady Sticker, for example. He’s the CEO of ChurchCandy, a marketing agency that helps pastors grow their church attendance through digital marketing. Brady is super smart and quite a digital marketer. He’s a three-time winner of the Ninja Hacks competition, earning the distinction of being the most clever marketer within the Seven Figure Agency community.
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Brady Sticker’s Situation
If you search for him on Google, you will get stickers for Tom Brady and the Brady company that makes the labels. It’s not until you scroll further down the search results that you find a link to his site. Even though he owns bradysticker.com, he doesn’t rank on his name, and it’s easy to see what is happening.
Brady’s site has no links to it or votes for Google to see. Check out the zeros in the screenshot below.
An Easy Fix
Brady has tons of YouTube videos, social media videos, and a book, but he’s not repurposing any of his content to be seen by Google. He also has no traffic going to his personal brand site. The good news is that we can easily fix these things by running Dollar-a-Day ads from multiple places.
At least 40 people are searching for “Brady Sticker” every month. It’s a Keyword Difficulty of 1 out of 100, which means a keyword with low competition. By getting his entities in order through Digital Plumbing, repurposing his content to many places, linking it all together (from high authority and relevant sites), and running Dollar-a-Day campaigns, we expect Brady will dominate on his name after a few weeks. And hopefully, after a few months, Brady can trigger his knowledge panel on Google.
Fix It or Let Us Fix It for You
If you are in a similar situation as a founder or local business owner, we can find out what’s wrong through an audit and fix it. You can get your virtual assistant to do it. If you don’t have one, we can do it for you, following the Content Factory training and checklists.
If you’d like to know how Brady helps small businesses grow using TikTok Ads, visit this page: How Brady Sticker From ChiroCandy Helps Small Businesses with Growth Using TikTok Ads.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.