The Content Engine
Rev Up Your Marketing Engine!
Project Timeline: Days 1 to 10
In the first phase of the Content Engine (Digital Plumbing) our team will work with you to gain access to your digital assets, which are referenced under section 1 of the Content Engine.
The second part of the Digital Plumbing phase is executed by our team to establish tracking for your source traffic, which includes your Facebook Pixel, website traffic, and remarketing audiences and page fans.
Task # 3: Strategy Assessment
You will need to submit your strategy assessment for us to understand how to measure our results against your goals, content, and targeting. This is the foundation of how we determine what you consider successful in your campaigns, content that you should create and promote, and who should be targeted.
We will create a Snapshot Report for you that serves as a report card for your online presence. The goal is to steadily increase your overall ranking to 90% or higher, if you wish to be in the top 10% within your industry regarding your online presence.
Task # 5: Content Library
We will create, and manage, a Content Library where we house and organize your top contents, all of your posts, and keep track of your positive media mentions. Just like how Netflix arranges a selection of thousands of shows, a Content Library is essential to spread your message effectively to your audience, and yourself, by creating authority over time with the positive mentions you've collected and insert it into articles as part of your public figure page.
We will create, and manage, a Success Tracker, a key document here at BlitzMetrics as it’s used as the main interface for tracking your project. As a business owner you want to be working on your business instead of working in your business and this document will help you immensely. This document is updated on a monthly basis to track measurable results for your project, actionable items, an executive summary of key points, and detailed information regarding the entirety of your project.
Project Timeline: Days 11 to 15
We will work with you to organize a 3 x 3 video grid that will be used to build the foundation for your content. This consists of 3 WHY, 3 HOW, and 3 WHAT videos to fulfill a full grid.
Project Timeline: Days 16 to 45
- 7 Day Boost: A test period to determine which videos meet our Standard of Excellence to move into the next phase.
- 30 Day Boost: If a video meets our standard of excellence, it will be boosted for an additional 30 days.
- Evergreen: Once a video has completed the 7 day and 30 day boost period, the video will be placed in your Content Library as a Greatest Hits. The video will be sent to our editing team and reposted to run continuously, while being monitored for optimal performance.
Task # 9: Cross Posting
All videos included in the 3 x 3 grid will be cross-posted to your Google My Business page, YouTube, and converted into a blog post to increase your presence on Google for organic search results.
Take # 10: Google Local Service Ads
Gain further trust and credibility with potential customers by using Google Local Services ads to help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls or messages you directly through the ad.