Social Amplification Engine Course
Follow proven processes to increase your visibility, grow your awareness, supercharge engagement, and drive leads and conversions
Why Social Amplification?
The Social Amplification Engine (SAE) follows a proven process to increase your visibility, grow your awareness, supercharge engagement, and drive leads and end-conversion goals. Go beyond just a single channel to take advantage of cross-channel marketing.
Social media advertising is less about advertising and more about paid word-of-mouth. It relies upon the Content Engine to generate and collect authority. Relevancy is the intersection of Content and Targeting, whether Google Quality Score or Facebook Relevance Score.
The chaining of messaging is called Sequencing, also known as Marketing Automation in the email space, and People-Based Marketing by Facebook. Social strategy is the unique intersection of Goals, Content, and Targeting. They are channel and tool independent. Conversely, social media tactics can change constantly, can be delegated, and are repeatable. They are channel and tool-dependent, driven by checklists.
The Content Factory is the ultimate method to get multiple assets out all at once-- repurposed across multiple channels. It is the middle four phases of the SAE.
It's not a single piece of software or an agency you can hire-- but a process that can be customized to multiply assets and get the most out of existing tools.
The TikTok Ads Manager is a tool that automates the process of creating, delivering, and optimizing your ads. Within the TikTok Ads Manager, you will be able to create ad campaigns with goals such as leads, website visits, etc. You can then group ads with similar objectives for easy tracking and implementation.
The ad creative is where the power of short-form video comes into play. You can record videos yourself, or enlist the help of a TikTok creator using the TikTok Creative Marketplace platform, and ultimately link to a landing page to collect information and leads!
What the course will teach you: You will learn proven processes to increase your visibility, grow your awareness, supercharge engagement, and drive leads and conversions. You will learn to go beyond a single channel to take advantage of cross-channel marketing.
What the course won't teach you: This course will not teach you how to create content, landing pages, or your sales funnel. You must have a funnel that already converts. It will not teach you how to start a business.
Who is this for? This course is for anyone who wants to follow a proven process that will generate results consistently.
Dennis Yu: The Genius Behind the Social Amplification Engine
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
This Video Explains It All
Not ready to invest in the Social Amplification Engine Package just yet? Try the Content Engine Service Offering.
The Content Engine retainer package serves as the base of our six-phase Social Amplification Engine (SAE). This package will amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
We get Google Ads (especially local service ads) running first, so we can get data and leads immediately-- then run Facebook ads, typically one month later.
We can do light boosting and remarketing on Facebook in advance of the Facebook conversion campaigns, applying the Dollar a Day method.
The cost of the service offering is $1,000 a month.