Why Social Amplification?
The Social Amplification Engine follows a proven processes to increase your visibility, grow your awareness, supercharge engagement, drive leads, and end-conversion goals. Go beyond just a single channel to take advantage of cross- channel marketing.
Following the 6 stages; Plumbing, Goals, Content, Targeting, Amplification, and Optimization, you can amplify what’s already working for your business.
Social media advertising is less about advertising and more about paid Word of Mouth. It relies upon the content marketing engine to Generate and Collect authority.
Relevancy is the intersection of Content and Targeting, whether Google Quality Score or Facebook Relevance Score.
The chaining of messaging is called Sequencing, also known as Marketing Automation in the email space and People-Based Marketing by Facebook.
Social Strategy is the unique intersection of Goals, Content, and Targeting. They are Channel and Tool Independent.
Conversely, Social Media Tactics change constantly, can be delegated, and are repeatable. They are Channel and Tool Dependent, driven by Checklists.
The three components of successful social selling are People, Process and Platform (technology). Not interchangeable.
This course is for anyone who wants to follow a proven process that will generate results consistently.