Social Amplification Engine Course

Follow proven processes to increase your visibility, grow your awareness, supercharge engagement, and drive leads and conversions.

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Social media, paid or not, is an Amplifier of what's already working for your business.


Social Media advertising is less about advertising and more about paid Word of Mouth.


Third-party authority mentions and reviews convert better because they generate implied endorsement.


Social advertising relies upon content marketing to generate and collect authority.


Relevancy is the intersection of Content and Targeting, whether Google Quality Score or on Facebook.


The chaining of messaging is call Sequencing, also known as Marketing Automation in the email space and People-Based Marketing by Facebook.


BlitzMetrics' social strategy is the unique intersection of Goals, Content, and Targeting [#GCT]. They are channel and tool independent.


Conversely, social media tactics change constantly, can be delegated, and are repeatable. They are channel and tool-dependent, driven by checklists.


The three components of successful social selling are People, Process, and Platform [#PPP] (technology). Not interchangeable.

Why Social Amplification?


The Social Amplification Engine follows a proven process to increase your visibility, grow your awareness, supercharge engagement, drive leads, and end-conversion goals. Go beyond just a single channel to take advantage of cross-channel marketing.

Following the 6 stages; Plumbing, Goals, Content, Targeting, Amplification, and Optimization, you can amplify what’s already working for your business.

Social media advertising is less about advertising and more about paid Word of Mouth. It relies upon the content marketing engine to Generate and Collect authority. Relevancy is the intersection of Content and Targeting, whether Google Quality Score or Facebook Relevance Score.

The chaining of messaging is called Sequencing, also known as Marketing Automation in the email space, and People-Based Marketing by Facebook. Social Strategy is the unique intersection of Goals, Content, and Targeting. They are Channel and Tool Independent. Conversely, Social Media Tactics change constantly, can be delegated, and are repeatable. They are Channel and Tool Dependent, driven by Checklists.

The three components of successful social selling are People, Process, and Platform (technology). Not interchangeable. This course is for anyone who wants to follow a proven process that will generate results consistently.

Facebook amplifies what’s already working, as we’ve learned from the Warriors case study that Facebook released. Since this is a proven STRATEGY (not tactics) this process works for all platforms, not just Facebook.

Custom audiences = people-based marketing = remarketing = sequences across channels = word of mouth at scale. So custom audiences allow us to market cross-channel to amplify where fans are already engaging in the stadium, in the app, in our email sequences, on our website, via our Google channels, and anywhere we can place a tag. We can track all of this through Digital Plumbing. We have grown these audiences and nurtured them through funnel stages of awareness > engagement > conversion. The ticketing and merchandise revenue we drive is a direct function of how well we have nurtured these engagement audiences-- for example, with the Golden State Warriors organic efforts during the pre-season and boosted posts that have already performed well organically.