The BlitzMetrics Social Amplification Course

Why Social Amplification?

The Social Amplification Engine follows a proven processes to increase your visibility, grow your awareness, supercharge engagement, drive leads, and end-conversion goals. Go beyond just a single channel to take advantage of cross- channel marketing.

Following the 6 stages; Plumbing, Goals, Content, Targeting, Amplification, and Optimization, you can amplify what’s already working for your business.

Social media advertising is less about advertising and more about paid Word of Mouth. It relies upon the content marketing engine to Generate and Collect authority.

Relevancy is the intersection of Content and Targeting, whether Google Quality Score or Facebook Relevance Score.

The chaining of messaging is called Sequencing, also known as Marketing Automation in the email space and People-Based Marketing by Facebook.

Social Strategy is the unique intersection of Goals, Content, and Targeting. They are Channel and Tool Independent. 

Conversely, Social Media Tactics change constantly, can be delegated, and are repeatable. They are Channel and Tool Dependent, driven by Checklists.

The three components of successful social selling are People, Process and Platform (technology). Not interchangeable.

This course is for anyone who wants to follow a proven process that will generate results consistently.

Have us implement all 6 packages in one!

Facebook amplifies what’s already working, as we’ve learned from the Warriors case study  that Facebook released.

Custom audiences = people-based marketing = remarketing = sequences across channels = word of mouth at scale.
So custom audiences allow us to market cross-channel to amplify where fans are already engaging in the stadium, in the app, in our email sequences, on our website, via our Google channels, and anywhere we can place a tag.

We have grown these audiences and nurtured them through funnel stages of awareness > engagement > conversion. The ticketing and merchandise revenue we drive is a direct function of how well we have nurtured these engagement audiences-- for example, organic efforts during the pre-season and boosted posts that have already performed well organically.  

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Kenny Lauer VP Marketing, Golden State Warriors

VP Marketing, Golden State Warriors

Facebook ads increase the yield of our other marketing programs. Specifically, custom audiences yeild at least a 1,000% ROAS and were as high as 4,000% during the playoffs. That means getting back $40 in revenue for every $1 spent. Lookalikes on top of custom audiences throw fuel on the fire.

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Phil Mershon Social Media Examiner

Founder and CEO at The Man in the Pew Show

The future of social media marketing is bright with guys like Dennis...helping people and brands figure out how to optimize their strategies.