You ready for Instagram Ads?

Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …

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The Hidden, but Most Obvious Reason Your Campaigns Are Failing

Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something …

Learning Analytics with Dennis Yu and the Warriors

 I recently visited California to meet with one of our clients the Golden State Warriors to talk about the analytics we ran for them. Dennis is at the top of the field. He drew the diagram above out for the head of analytics at the Warriors while I tagged along. Their head Analyst was talking about wanting to set up …

Why get rich quick schemes are like strangers offering candy to children.

Remember the advice “don’t talk to strangers or adults offering you candy” as a child? When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes? Uh, no. We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like …

What is the best way to determine a page’s ROI?

Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint a better picture on the value of a like? …

Power Hacking Tips on Facebook’s Business Manager

Before it was launched, we got early access to Facebook’s Business Manager. So we want to share some tips and insights that will help you make the most of this awesome tool. Initially, Facebook rolled the tool out to a handful of agencies. They didn’t have the equivalent of the Google MCC (My Client Center) to handle multiple client accounts. …

How to keep projects rolling by using the 9 triangles framework.

What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …

SFIMA and Miami friends: are you coming this Friday, 4/10?

We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …