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Here is how to grow your audience for $1 per day by using automated rules to optimize your Facebook ads.
The above ad is doing surprisingly well despite some potentially conflicting objectives.
When we run the Traffic Objective, the ad will have a “Learning” phase.
Thus, you usually use your hottest audiences and scale your spend when you retarget here. You want the creative to make it through that phase as quickly as possible.
Thus, you usually use your hottest audiences and scale your spend when you retarget here. You want the creative to make it through that phase as quickly as possible.
However, we used a Why audience at just a few dollars per day. The ad has an 8% CTR and a CPC at $0.33– so we’ll keep it up to see what happens.
When we’re doing What videos, we want to give Facebook as much room to work with as possible. I’d use “Choose Dynamic Creative” to add as many variations of copy and content in here as possible.
But you should be going for Thruplays here, too, so Facebook will keep pushing it- and we’ll take the What Winners for Traffic and Conversion ads.
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Building Rules for Ads
Here’s how to grow your audience through building rules.
I love how simple these automated rules are, since they empower small business owners to manage their own personal brand.
We have a few ads at $.04, so I built a rule for all ads. If Cost Per Result is greater than $0.05 –> turn off the ads.
I also created a Rule is Cost Per Result is < than $0.04 –> scale the spend by 20% on Daily Budget or Lifetime Spend depending on the ad.
However, the ads need 1,000 impressions for the rule to kickoff. This rule is meant to kill a majority of ads with Thruplays as the objective.
You may have some ads that are going for clicks. The rule may kill those ads and accidentally and we’ll need to update it.
You may have some ads that are going for clicks. The rule may kill those ads and accidentally and we’ll need to update it.
What do you think about using automated rules to optimize your ads?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.