Thus, you usually use your hottest audiences and scale your spend when you retarget here. You want the creative to make it through that phase as quickly as possible.
Building Rules for Ads
Here’s how to grow your audience through building rules.
I love how simple these automated rules are, since they empower small business owners to manage their own personal brand.
We have a few ads at $.04, so I built a rule for all ads. If Cost Per Result is greater than $0.05 –> turn off the ads.
I also created a Rule is Cost Per Result is < than $0.04 –> scale the spend by 20% on Daily Budget or Lifetime Spend depending on the ad.
You may have some ads that are going for clicks. The rule may kill those ads and accidentally and we’ll need to update it.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.