Thus, you usually use your hottest audiences and scale your spend when you retarget here. You want the creative to make it through that phase as quickly as possible.
Building Rules for Ads
Here’s how to grow your audience through building rules.
I love how simple these automated rules are, since they empower small business owners to manage their own personal brand.
We have a few ads at $.04, so I built a rule for all ads. If Cost Per Result is greater than $0.05 –> turn off the ads.
I also created a Rule is Cost Per Result is < than $0.04 –> scale the spend by 20% on Daily Budget or Lifetime Spend depending on the ad.
You may have some ads that are going for clicks. The rule may kill those ads and accidentally and we’ll need to update it.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com