How To Grow Your Audience for $1/Day Using Automated Rules

Here is how to grow your audience for $1 per day by using automated rules to optimize your Facebook ads.
 
 The above ad is doing surprisingly well despite some potentially conflicting objectives.
When we run the Traffic Objective, the ad will have a “Learning” phase.
Thus, you usually use your hottest audiences and scale your spend when you retarget here. You want the creative to make it through that phase as quickly as possible.
However, we used a Why audience at just a few dollars per day.  The ad has an 8% CTR and a CPC at $0.33– so we’ll keep it up to see what happens.
When we’re doing What videos, we want to give Facebook as much room to work with as possible.  I’d use “Choose Dynamic Creative” to add as many variations of copy and content in here as possible.
But you should be going for Thruplays here, too, so Facebook will keep pushing it- and we’ll take the What Winners for Traffic and Conversion ads.

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Building Rules for Ads

Here’s how to grow your audience through building rules.

I love how simple these automated rules are, since they empower small business owners to manage their own personal brand.

We have a few ads at $.04, so I built a rule for all ads.  If Cost Per Result is greater than $0.05 –> turn off the ads.

I also created a Rule is Cost Per Result is <  than $0.04 –> scale the spend by 20% on Daily Budget or Lifetime Spend depending on the ad.

However, the ads need 1,000 impressions for the rule to kickoff.  This rule is meant to kill a majority of ads with Thruplays as the objective.
You may have some ads that are going for clicks.  The rule may kill those ads and accidentally and we’ll need to update it.
What do you think about using automated rules to optimize your ads?
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.