There’s never a bad time to get started with SEO.
SEO is an immensely powerful and important part of our content strategy, and it intertwines with cross-posting. The better we know SEO, the better we can optimize our cross-posts – since we understand exactly what the search engine is looking for.
We use tools like SEMRush and Ahrefs to streamline the process – they do a lot of the work for us, even letting us know information about our competitors, where we should add links, quality of our backlinks, and from whom we can grab the best backlinks.
With SEMRush, you can get a list of improvements for your website for free in less than five minutes. An audit that would take even an SEO expert days to complete takes this tool a few minutes to an hour.
Most of the fixes SEMRush and Ahrefs suggest require only a fundamental understanding of SEO, but what’s more important as a strategist is understanding why we make each fix, and the impact those fixes have down the line.
We don’t make the fixes because we want to tick the boxes or just raise our score – we want to see them all the way through to results.
For example, on Mary Henderson’s site, I added meta descriptions and improved her site health score.
But, I didn’t stop there – I saw my fixes all the way through to results.
In this case, we achieved a better CTR and more pages indexed – better meta descriptions resulted in more clicks.
When we understand the “why” behind these SEO fixes, we can see them all the way through to results – and know when and how to adjust our strategy as needed.
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