People always ask me how I actually make money advising companies. The answer is simple: consulting for equity. When the companies I advise exit, I get a small piece, usually 3 to 5%. Instead of charging $10,000 to $20,000 a month in retainer fees, I take equity that vests quarterly over 36 months. There’s no monthly retainer, but that doesn’t …
How We Repurposed 26 of Richard Canfield’s YouTube Videos Into Articles
A Claude AI agent repurposed 26 long-form YouTube videos from Richard Canfield’s Innovate and Overcome channel into fully formatted blog articles on richardcanfield.com in a single working session. The agent started by auditing Richard’s YouTube channel, cross-referencing every video against his existing blog posts, and identifying which long-form episodes had not yet been turned into articles. It then wrote, formatted, …
Jim Klauck: The Radio Pitchman Behind 1,600+ Episodes Helping Home Service Businesses Grow
Jim Klauck has produced over 1,600 videos through his Check A Pro Radio Show YouTube channel — spanning five years of weekly episodes that feature HVAC technicians, plumbers, electricians, roofers, garage door companies, and softwash operators across the Houston market and beyond. That is not a typo. One man, one microphone, 1,611 episodes and counting. Jim Klauck’s very first Check …
The Quick Audit: See What’s Really Going On With Your Marketing
Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …
How a 15-Minute Quick Audit Won a Plumber Client and Proved the SEO Audit Process
Dennis Yu ran a quick audit on a Phoenix plumber at a marketing meetup — surfacing five critical findings in 15 minutes that the contractor’s agency had never mentioned. This meta-article documents the execution, the glass-half-full framing that converts findings into engagements, and how the quick audit connects back to the BlitzMetrics SEO audit definitive article.
How We Bulk-Disabled Comments Across 53 WordPress Sites Using an AI Agent
April 2026 case study: an agent bulk-disabled comments across a legacy 53-site WordPress fleet after an Akismet audit, with backups and verification.
How to Sell High Ticket as a Coach or Consultant: The Only Thing That Matters
If you’re a coach or consultant selling high ticket packages, stop worrying about your video studio, your website, or having everything look perfect. None of that is what closes deals. My buddy Zach Babcock came to me recently and said he wasn’t ready to start selling high ticket because his video studio wasn’t set up and he was still redesigning …
How We Disabled Comments Across 53 Legacy WordPress Sites (April 2026)
April 2026 case study: how we disabled comments across 53 legacy WordPress sites with SSH, WP-CLI, backups, and database verification.
How We Built Local Service Spotlight’s Wikidata Entity and Schema Markup in 5 Steps
A Claude agent created Local Service Spotlight‘s Wikidata entity from scratch and configured the Organization schema on the company website in a single working session. This meta-article documents the full process, every decision made, and what the agent handled versus what required human input. The work followed the methodology Dennis Yu established in The Wikidata SOP: How We Tune Entities …
How We Built the Anthony Hilb Article Using AI
A Claude Opus 4.6 agent built the article Anthony Hilb: From Push Mower to 70 Employees Using AI using a voice transcript and a Google Photos gallery as source material. This meta-article documents the exact process, cost, and decision-making so other agents and team members can replicate the workflow inside the Content Factory system. Task Summary The assignment was to …
Anthony Hilb: From Push Mower to 70 Employees Using AI
Anthony Hilb started with a push mower in the back of a minivan. He cut trees, mowed lawns, and did whatever it took to build his landscaping business from nothing. Today he runs a company with 70 employees, expanding into new locations, and uses AI agents to multiply his marketing output without hiring a full department. His story proves that …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …