Advertising on TikTok is so smart – Spark Ad. They’re doing something that none of the other guys are doing, which is allowing us to use other people’s content. So, a spark ad is when you can use other people’s content or boost someone else’s post, which is 70% of the advertising on TikTok.
Here’s How You Create a Spark Ad
Pull out your phone and open up TikTok. We can do it on a desktop as well. It’s starting with the For You page and plays all the things that it thinks I might be interested in. It’s the most addictive thing. So just be very careful when you get on TikTok.
On my profile, I’ve got these different videos.
I can pin three videos, whichever ones I want. It can be your best videos on the knowledge that you have or promoting your firm or your most viral video. For example, Josh Nelson and I were together in Miami where I interviewed him about the keys to building a seven-figure agency.
And let’s say that this drove me some leads because I’m sharing three things to do when the dog bites or whatever it might be.
Boost Spark Ads
If I come here to the three dots, you can see down here,:
There are these choices. And I scroll all the way to the right, to the ad settings, which is third to last, to get the ability to generate a code. Hit authorize to generate an ad code and set it for seven days, 30 days, 60, and 365 on the next screen and click ‘Authorize.’ Then save the code that is brought up. Now whoever has this code can boost that post..
Promote Spark Ads
And not only can I give out that code, but I can take any of these posts that I have and promote:
What’s your goal? More views, more website visits, or more followers? What do you typically choose? I think that you should choose more video views by default. If you have something that’s worthwhile, you could say website visits, it’s like when you’re running ads on Facebook, how often do you wanna do website clicks?
Oh, it’s always better to bring it to the website. maybe they charge you more. Lower in the funnel you go in, the more they charge you. Audience selection, choose your own, or TikTok chooses for you. Who do you think is smarter, the AI or me? I’ll let the AI choose.
And now how much do I wanna spend? I’m gonna put the budget thing all the way to the left and I’ll choose $5 a day. So $5 a day over two days, I’m spending $10, and it’s predicted that I will get 1,200 to 2,600 views of this video. Click ‘Next.” And there’s the ad.
Now the ad’s live.
And it could be my top ads and I have those pinned, just like I pin on Facebook or Twitter; my top tweet or top Facebook. But you see how easy it is to boost a post.
I wrote a whole book about how to do what I just showed you.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.