The Importance of One-Minute Videos A few weeks ago, Dennis and Logan attended SHARE Algarve, where they spoke about the importance of one-minute videos and challenged the audience to create more of them. Dennis mentioned that creating one-minute videos is all about authenticity and taking the first steps, even if they don’t look good. By not trying it, you’ll never …
What to do when you feel overwhelmed
There will never be a shortage of things for you to do and people that want your time. And sometimes, the stress from the overload can be overwhelming. Here’s what I do. ASSESS WHAT’S TRULY AN EMERGENCY When I feel like I’m drowning, the first thing I do is list what’s both important and urgent. Usually, it’s urgent things that …
Here are 7 tips on Facebook advertising from my and Logan Young’s speech at VendastaCon
1. Always start with the strategy, which is a combination of GCT (goals, content, and targeting). Goals break down into two parts: Your “why”, or the message you want to send – why you are doing what you do Metrics – your sales and ROI. Content should be a reflection of your “why”. Video performs well on Facebook. If you …
From Taco Bell To Social Media
by Joe Merkel As a young man of 20, I truly believed I was in my prime. I had a job at Taco Bell, a roof over my head, and enough friends to keep me perpetually occupied. Boy, was I living the life! The thing is, at the time, I was perfectly content with taking orders from both customers and …
The One Skill You Are Missing That Is Critical In 2017
We’ve heard that video is so key in mobile and social– especially when it comes to boosting posts on Facebook. And you know that short videos (under a minute long) create the light touches that are necessary for the multiple sequences you need to have a funnel. But guess what! Do you have a video editor? Do you have someone to …
How Isaac Irvine got 70 million views on his Facebook video, step-by-step
Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his long hair, grown to donate to kids with cancer. Isaac pulled out his phone and made a …
Do you know the “prescription” for effectiveness?
Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …
The Bounce Technique – Persuasion And Relating To Your Audience
by Ben Dahl Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
3 Nightmare Clients to Avoid
This morning, a digital marketer at a company I won’t name pinged me on FB messenger for “just a minute” to help him with something. It was the 3rd time I’ve dropped what I was doing to help him. I finally replied, “You know I do this for a living, right?”, and he was taken aback and slightly shameful that …
Age Is Just A Number – Know What Counts
by Ben Dahl There are two commonly held misconceptions people have. Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business. The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing. Often, …
What To Do With Results From Split Testing
Rather than using blunt force to completely cut off audiences that aren’t performing as well, consider that at the right price, nearly any audience can be profitable. That means bidding and budgeting can make “okay” audiences perform as well as any other audience, such that we allocate marginal dollars to where we get the most marginal return– a core microeconomics …
A great Corporate Stay in Vancouver
I’ve been to Vancouver half a dozen times– an easy 2 hour drive from Seattle or a short flight up from Portland, SF, or LA. My favorite experience was hiking Grouse Mountain with Brad Twohig, before he become a big-time venture capitalist and before I became 70 pounds in the obese category. This is Canada’s San Francisco, in my opinion– …