My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …
The Topic Wheel is one part of personal branding and content marketing. Most people produce content randomly with no connection to other content. But to be a true marketer and grow sales, everything you do must be a concept that ties into your overall framework. If you organize all your content by topic and connect those topics to the appropriate …
I have convinced people at Red Bull to spend money on social media ads and also convinced Nike to run ads against the players instead of against the central brand. I was using the data’s reasoning by actually spending time analyzing the data, not printing charts, and not using more tools. I did almost all of this with no tools, except the most important …
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics Some important points of the discussion …
What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on …
I was giving an interview at the DigitalMarketer (a community of digital marketing experts). In my digital marketing journey of the last 30 years, I have learned much from my experience and collaboration with other experts. Here, I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media …
Show notes Dennis Yu talks with Jason Barnard, the founder, and CEO of Kalicube SAS, a digital marketing agency specializing in Brand SERP (Search Engine Results Page). In this podcast, Dennis Yu talks about personal branding strategies and how high-authority SEO helps you in personal branding. He also shares how search engines evaluate the links to your website. He also …
One of the favorite rules I learned from mentors 30 years ago for hiring is from the CEO of American Airlines: “Maybe” means no. Never regret letting go of the wrong person. In week one, observe their behavior. If it’s not an easy yes, then you should move on. You have to trust your gut. The gut has all that …
We have a different approach when we’re hiring VA-type people. People who answer for debate must read and dig through our website. They need to do a lot of research to answer these questions. Conduct two Interviews Do two interviews; the first should be a friendly interview. Then the second interview should be a little more invested. You can get …
You have to be willing to allow people to do things at 80% of what you were able to do. Your business has to be able to handle things, not running at a hundred percent, but your objectives should be correct, and you need to get good people. Good people are the key. It would be best if you had …
I can’t even begin to think how many hours of time and stress it saves you from having checklists and keeping them updated for your business. The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen. So you can think of …
I had a great time golfing with Elliot Drake – A mad LinkedIn genius. He grew his company (Kennected) to 8 figures in less than three years! He sure knows how to scale on LinkedIn. Here are seven things I wish I had done earlier — This has already made us six figures this year; Show how you and your …
