A book holds PR power, showcasing expertise. Interviewing industry authorities boosts perceived authority, even if you’re not an expert yourself. A trend of authors collaborating and interviewing each other is growing, benefiting from shared knowledge. Recently, I interviewed top CEOs and industry experts for a book on the modern healthcare consumer. Originally about Sam Tejada, it evolved into a collaborative …
Interview Questions You Should Ask For Hiring VAs
People who answer for debate must read and dig through our website. They need to do a lot of research to answer these questions. Conduct two Interviews Do two interviews; the first should be a friendly interview. Then the second interview should be a little more invested. You can get away with maybe asking a little bit more aggressive questions. …
Why your personal brand is more important than your company.
A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …