Digital Marketing: A Great Opportunity For All

Show Notes

I was giving an interview on the Digital Marketer (A community of digital marketing experts). I have been in the space of digital marketing for 30 years. I have learned much from my experience and collaboration with other experts. Here I explain how digital marketing is like a recipe, and I want to share this recipe with others to create a million jobs. Social media has changed marketing dynamics, and newcomers have many opportunities. It can be summarized as,

“It is still wide open. It is still brand new.”

Chapters

00:00 My Mission

00:37 Who can Achieve Success with Digital Marketing?

01:322 How is Social Media Changing Marketing Dynamics?

01:52 Getting the Most Reach

03:16 Getting Noticed by the Community

04:41 Future of Digital Marketing

05:11 A.I. Marketing and Future

06:02 It’s Time to Start a Digital Marketing Agency

Transcription

My Mission

We take recipes from other business leaders on how they do things step by step. So everyone else can repeat those and follow. I was a math guy, so I thought everything was formulas and equations. When it came to digital marketing 30 years ago, I thought, how do I teach other people how to build websites, how to build landing pages, how to write copy, how to do videos, and how to build a WordPress site?

Naturally, I’ve just accumulated a library of all these recipes from all these other experts. And I want to put it out there and align with digital marketing on how we can help these 10,000 businesses double in the next few years. And as part of that,

I want to see a million plus jobs from our training.”

Who Can Achieve Success With Digital Marketing?

I believe the Facebook Ad is based on some recipe for anyone who can achieve a result, whether it’s hitting a golf club or driving sales. If you have the ingredients and the technique, and the tools, you will be able to get that result. I like to work with businesses that have a personal brand where there’s some expertise.

Maybe it’s a doctor or a real estate agent or a service business because they build relationships through their expertise and story, they can put that out there and be known on Facebook, Google, YouTube, Instagram, TikTok, LinkedIn, and other sorts of places to get their story out there. Then, with all the data from these different systems, we can optimize that to drive more sales leads.

How is Social Media Changing Marketing Dynamics?

I think everything with the social channels and all the tools out there is getting us closer and closer to having honest conversations, which is ironic. Because if you think about 30 years ago, before the internet, you will talk to a shopkeeper, and they would remember who you were and what you were up to and engage with you. Now we’re just trying to simulate something we already had 30 years ago.

Getting the Most Reach

People now want relationships, and many talks about being authentic and real. But what does that mean? Does that mean that you have to be on TikTok and YouTube, and you have to be Gary Vaynerchuk and talk about what’s going on and have a cell phone constantly on your face?

I don’t think so. I think it’s about structuring your three-by-three videos, structuring these little one-minute snippets about

  • Why
  • Who
  • What

You would think that extroverts and public speakers are the ones who are most likely to be able to get the most reach. Certainly, the influencers are going to be seen a lot more. But I find that the people with the expertise, those who care, and the more thoughtful people tend to be introverts.

Consistency is Key

Your first a hundred videos are going to suck. Your first hundred blog posts will suck, just like anything. You must put in the time, and you will suck at first, but I can tell you when you’re in that 1%, that makes it past a hundred days and made a habit. You’re going to beat all the other people, all the other dentists, all the other real estate agents, all the other people in your category.

It is disheartening to work and work and not see results. But I like to say that for every ten attempts, you will have one win. Think about Babe Ruth, one of the most famous baseball players, the home run king. What percent of the time did he home run? It’s 7%. So be okay with 93% failure because one home run is all you need.

Future of Digital Marketing

In 2030, marketing will be automated because of all the tools and social networks. The only things left that the robot can’t automate or fake are the actual relationships that we have, which circle back to the word of mouth and process back to our relationships with our customers. So if we know that there’s automation and deep faking and tools that create and distribute content, then the most valuable thing is the very seed that those tools and those robots cannot create, which is our identities.

A.I. Marketing and Future

When we could record behind the scenes what it’s like with our customers of

  • What we stand for,
  • Why we’re doing what we’re doing,
  • That lightweight behind-the-scenes kind of moment,

That’s the stuff that the A.I. can’t figure out. I’m not afraid of the different tools. The tools are here to assist us because we live above the line. We live above the robots. So we’re dictating to the tools what the tools need to do, but that means we have to put the ingredients, anA.I.the ingredients are those little lightweight moments that we collect on our cell phones.

So in 10 years, everything will be automatically created, and funnels will be auto-generated. Ads will be automatically created, and all the targeting will be done for us. The optimization, the ad spend. It’ll just be like putting something in the machine and pressing a button. So whoever can put the best stuff in the machine will win because everyone has access to the same machine.

It’s Time to Start a Digital Marketing Agency.

Many people say starting an agency is difficult because it’s too late and competitive. But now is the best time to start a marketing agency because of what had happened with COVID, because of all these people that are now starting to get online, how quarterly businesses are doing digital, it is a complete blue ocean. The fact that there are a lot of agencies out there doesn’t mean there’s a lot of competition.

It means there are a lot of people that aren’t doing it properly. Although we coach thousands of agencies, the reality is that most of them don’t even know how to do what they’re supposed to do. They have a niche down, and maybe they know how to do one thing. Build really good websites, but what about all the other components? It is still wide open. It is still brand new.

Start your journey today, check out our academy and let me know if you have any queries.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.