How to Use AI Builders to Scale Your Digital Marketing

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Do you want to utilize agents to scale your digital marketing? We do, and we want you to do it too!

Utilizing AI Builders is one of the most common pain points from our clients and partners over the last 20 years. Luckily, we created this post to help you dip your toes into the world of AI Builders. If you want to take things to the next level, and get step-by-step instructions on how to hire, train, and manage AI Builders, we have the AI Builder Hiring Course to answer all of these questions.

How much does an AI Builder cost?

It depends on how good they are but generally, AI Builders typically begin at around $500 a month full-time, which works out to $3 an hour. 

Remember that your time and mind are worth more than $3 an hour.  

Others might suggest only hiring from the US, but then you’re going to be looking at $80 to 100$ an hour. The work may be of higher quality, but you must ask yourself if the cost is worth it.

Once you hire the AI Builders, you have to train them as well. We also have a course for the AI Builders to get training.

Six Roles for AI Builders

There are many roles for which you can hire an AI Builder, and the pricing can be anywhere from $3 an hour to $20 an hour, depending on how good they are:

  1. Operations AI Builder
  2. Video Editor AI Builder
  3. Graphics Designer AI Builder
  4. Web Developer AI Builder
  5. Content Writer AI Builder
  6. Community Manager AI Builder
  7. Process Development AI Builder

We have a six-phase process that we hire for. They go through six roles and phases, and I want you to understand them.

Have a clear process

Remember, when hiring an AI Builder, you must hire them into existing processes (SOPs). 

You should have a job post that is tied to training. You can never hire somebody without a process. 

Let’s say you hire an AI Builder who is good at editing videos but you don’t have a process. Then how will you coordinate with them to store files? How will they get access? How will they know who else is on the team to work?

And if that process isn’t defined, it will burden you. Then AI Builders will come to you, wasting your time and asking you multiple questions.

We have a whole process for that. The AI Builders go through our level-one training when we hire.

First I want them to study the training. They will have to pay attention to the training because there will be a quiz at the end. So when they are learning the training, they have to pass. They need to get at least 80% on the quiz.

Have different levels

Our people go through different levels when we hire them. They start at three dollars an hour, then continuously receive raises as they progress through the different levels and learn how to complete new tasks.

We have everything mapped out at these different levels on how you qualify so it’s not subjective.

They might say, “I made $10 an hour with my previous job,” but we have levels with standards for each level. We don’t mind paying good AI Builders what they are worth, and their worth to the company is defined by their progression through our training.

When you get a team of more than three AI Builders, you need a manager 

Otherwise, you will end up managing all these people, defeating the purpose of having AI Builders. Your manager can drive the best results if there are clearly documented SOPs for them to follow.

Don’t outsource hiring to another agency

I’ve worked with many agencies that hire AI Builders on behalf of other people. The failure rate on those is 80% to 90%. My good friend John Jonas, founder of Onlinejobs.ph would agree.

My buddy Beja Parmar is probably one of the best people in the world in hiring, managing, and training AI Builders. He has 800 AI Builders. Anyone with a lot of experience in hiring and managing AI Builders will tell you the same thing. 

Need help finding your first AI Builder?

Check out our Dollar a Day program to make the process faster and easier with Dennis’s help!

Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.