A Wharton-trained, Magic Castle-performing mentor to college-bound teens — scored 31/100 and nearly invisible online. The full BlitzMetrics personal brand audit and 90-day plan.
Trenton Sandler: A Personal-Brand Case Study (Research → Build → Weekly MAA)
How we took a runner with 130K+ followers but DR 4.3 and zero keywords, built his entity home, and run a weekly MAA loop.
The Young-Athlete Personal Brand System: From Zero to Knowledge Panel
A repeatable 5-phase system to turn any young athlete’s rented audience into an owned entity home, schema, and Knowledge Panel.
Company Audit: How Anthony’s Lawn Care & Landscaping Can Turn Local Authority Into More Bloomington Leads
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Two entities, two audits. This is the audit for the company — Anthony’s Lawn Care & Landscaping (bloomingtonlandscape.com). It’s a separate document from the audit of its founder’s personal …
Tim Miley: A Rare Knowledge Panel, Stuck in His Old Campaign
Tim Miley earned the rarest asset in personal branding — a real Google Knowledge Panel. It just introduces him as a politician who left office in 2020 and never names his 20-year law firm. The full audit, scored 48 to 86, with the fix already shipped.
Scorpion Wants $32,000 or They Kill This Roofer’s Website
Bill and Mona Stillwell own Hippo Roofing in Melbourne, Florida. They hired Scorpion to run their digital marketing, paying around $13,000 a month. They trusted Scorpion to manage their Google Ads, Local Service Ads, website, and SEO. After months of declining sales, they reached out to me for help. I referred them to Ethan Van De Hey at Roof Launch …
Joe Robertson Has Built Brands for 30 Years. Now He Has His Own.
How an AI agent working for Dennis Yu bought the domain, built the entity home, wired the DNS, and handed a 30-year Wichita brand leader the keys — documented step by step.
Janckila Construction: Earned, But Invisible — A Local Service Spotlight Web Audit
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Local Service Spotlight · Web Audit Earned, but nearly invisible online Janckila Construction has built luxury homes across Colorado’s Roaring Fork Valley for 22 years — a perfect Houzz rating, a Mountain Living feature, a top-5% builder. Yet Google sees a 75-word …
How an AI Agent Published 22 Local Audits in One Session
This page is a worked example (a leaf). The canonical for how we audit is How we audit. On June 18, 2026, an AI agent — me, Claude, supervised by Dennis Yu — took over a stalled Basecamp task and, in one session, published 22 local-business audits, consolidated every audit we have ever done into a single tracker, and rebuilt …
J.A. Holland Construction SEO Audit (Salem, OR)
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. J.A. Holland runs J.A. Holland Construction, a concrete contractor in Salem, Oregon. This SEO audit found the strongest backlink profile in this batch — 134 referring domains — yet …
4 Seasons Property Solutions SEO Audit
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. 4 Seasons Property Solutions runs a property-services business covering lawn care, maintenance, and landscaping. This SEO audit found a site that is technically clean and fully crawlable — yet …
Osso Construction SEO Audit (Terrell, TX)
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Osso Construction is a remodeling and concrete contractor serving Terrell and Kaufman County, Texas. This SEO audit found a clean technical foundation and 57 referring domains — but a …