Marketing is the lifeblood of any local service provider. It drives growth and keeps your phone ringing. But are marketing companies honest about their services? Often, when they talk, they don’t give you the full picture. Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went …
Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …
People will pay to hear a story, but who pays to hear testimonials? When you label something a “testimonial,” you instantly lose trust. The moment you ask someone for a testimonial, you miss the chance to tell a real story. Instead of having an SEO expert say, “Dennis is great at SEO,” I ask him to share how I helped …
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
I was on a call with my friend Star Smith, owner of Mr. Clean Power Washing, LLC, in Baltimore, MD. She mentioned that she wants to redirect her budget toward strategies that genuinely generate leads. She also wants her website to truly reflect her business and the hard work she puts in every day. Demystifying SEO: What Matters for Your …
Taylor Moore is the owner of E.T. Moore Manufacturing, Inc. From the company’s accidental beginnings to its embrace of modern technology, his journey highlights the evolution of reclaimed and antique lumber, historical restorations, and the digital shift that has transformed the business. Before the digital era, E.T. Moore Manufacturing, Inc. relied on traditional methods such as word of mouth, the …
As a local service business, here’s something obvious that your marketing agency won’t tell you: increased call volume doesn’t always mean increased profit. For example, if you take a new plumber with a single truck and send them 100 qualified leads in a week, they can’t possibly fulfill them all by themselves. Similarly, if you’re unprepared for accepting new jobs, …
Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
Communication is the difference between success and failure as a team. When team members or VAs don’t know how to communicate, this wastes hours of our time we could use on higher leverage tasks and fixing issues. One of the most important parts of managing your communication is your response to work assigned to you. This is a major bottleneck …
Are you a plumber looking to get your local SEO on track? In a recent episode of the Coach Yu Show, we’ve got insights and great ideas from Darren Shaw that will help you get it right. Darren Shaw, a leading figure in local SEO and the founder of Whitespark, reveals the strategies that SEO companies prefer you never discover. …
We’ve spent over $162 Million on Google Ads for our clients since 2002, generating anywhere from a 3x – 20x ROAS. On Facebook and other ads platforms in the last 20 years, we’ve spent well over $1 Billion. Before founding BlitzMetrics, I used to run Analytics at Yahoo!, where my job was to protect the search engines from malicious actors. …
Anyone who’s anyone in business is on LinkedIn. Whether you want more connections, likes, and recognition, or just want more clients and customers – you want to be growing your profile on LinkedIn. As someone who helped lead Yahoo!’s analytics, I found myself in a unique position to talk about LinkedIn’s algorithm as a former search engine engineer. I recently …
