Dennis Yu and David Carroll go back over 15 years. They have been on each other’s podcasts, promoted each other’s work, and built a genuine friendship rooted in marketing and entrepreneurship. For David’s birthday, Dennis promised to build him a personal brand website at thedavidcarroll.com and help him earn a Google Knowledge Panel. This article documents how a Claude Opus …
Why We Built Roofing Launch and What It Means for Roofing Companies
Over the last couple of years, I have audited dozens of roofing companies on camera — tearing apart their Google Business Profiles, their Maps presence, their websites, and the agencies they hired. The pattern is always the same: a roofing contractor paying $3,000 to $5,000 a month for SEO, getting ranking reports full of keywords nobody searches, and wondering why …
Why We Replaced “Virtual Assistant” With “Agent” Across BlitzMetrics
If you have been following BlitzMetrics for a while, you may have noticed that many of our articles, job postings, and training materials used to reference “virtual assistants” or “VAs.” We are making a deliberate shift away from that language, and we want to explain why. The short version: AI agents now handle the majority of tasks that used to …
How to Fix Your Wikidata to Improve Your Google Knowledge Panel
Your Wikidata entry is one of the most important factors in triggering and maintaining your Google Knowledge Panel. Yet most people never check it — and when they do, they find errors that actively hurt their digital presence. We recently fixed two real Wikidata entries — for Trenton Sandler and Dennis Yu — and the process reveals exactly how to …
Build Value Ladders. Win Sales, Profits, Customers
Learn how to build a value ladder that turns free content into paying customers using the ascension path framework.
99 Killer Examples of Dollar-a-Day in Action
99 real-world Dollar-a-Day campaigns across restaurants, contractors, car dealerships, and more. See exactly how $1/day ads drove leads, sales, and brand awareness.
The Truth About SEO: What Marketing Companies Don’t Want Plumbers to Know
Roger Wakefield spent $47,000 on marketing firms that didn’t deliver. Learn what SEO agencies hide from plumbers and how to take control of your local visibility.
How Kevin Wu’s Voice AI Transformed a Home Services Call Center and Boosted Appointments
Kevin Wu’s voice AI cut a home services call center from 35 agents to 5 while boosting appointment rates. Here’s how it works and what it means for contractors.
Martin Lowery charges $5,000 for SEO– here’s what happened
A business owner paid $5,000 for SEO and got nothing. Dennis Yu breaks down the red flags and what contractors should demand from their marketing agencies.
What $21k in SEO Bought for callsoutherncomfort.com: A Comprehensive Audit
A comprehensive audit of what $21,000 in SEO spending actually delivered for a Houston HVAC company — and where the agency fell short.
How Agencies use Local SEO reports to fool contractors
How shady SEO agencies use misleading rank tracker reports to deceive contractors into paying thousands for non-existent results.
Leveraging AI for Rapid Website and Brand Audits: The Chris Gifford Case Study
How AI-powered audits uncovered key opportunities for workers’ comp lawyer Chris Gifford’s online presence in minutes instead of hours.